Senior Director, Marketing & Communications at The University of Pennsylvania in Sweeten Alumni House

Job description

University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Senior Director, Marketing & Communications Job Profile Title Director C, Business and Finance, Communications and Marketing Job Description Summary The Senior Director of Marketing & Communications is a senior member of the Development and Alumni Relations (DAR) team responsible for leading integrated marketing and communications efforts that strengthen student and alumni engagement and advance DAR priorities. This role provides strategic and creative leadership across digital media, marketing communications, design, content, and campaign execution, translating organizational priorities into compelling and coordinated experiences for students, alumni and other audiences. Working closely with teams across DAR, the position serves as a key partner in advancing communications strategies within Penn's broader digital engagement ecosystem. A strong understanding of student and alumni audiences, digital communications, creative development, and emerging engagement practices is essential to ensuring communications are relevant, effective, accessible, and aligned across channels. The Senior Director leads a multidisciplinary team responsible for design and branding, digital media, and marketing technology support, providing direction and prioritization while fostering creative, solutions-oriented approaches across Alumni Relations. The position works closely with The Penn Fund, Central Development, DAR Marketing and Communications, schools and centers, and other University partners to develop integrated communications strategies and campaigns. Job Description Job Responsibilities Marketing & Communications Strategy Lead the development and execution of integrated marketing and communications strategies that advance student and alumni engagement and DAR priorities, translating organizational goals, audience insights, and program needs into coordinated communications plans, campaigns, and digital experiences. Develop communications strategies, messaging approaches, channel plans, and timelines for student and alumni programs, events, initiatives, and campaigns in collaboration with partners across Alumni Relations and DAR. Provide strategic counsel to DAR leaders and colleagues on messaging, audience engagement, channel strategy, and communications opportunities. Establish goals and measures for communications initiatives and use performance data and engagement metrics to evaluate effectiveness, refine strategy, and improve outcomes. Monitor evolving practices in digital communications, alumni engagement, social media, content strategy, and creative