Senior Director, Digital Marketing at Hippocratic AI in Menlo Park, CA

Job description

About the Role Hippocratic AI is seeking a Sr. Director, Digital Growth Marketing & Marketing Operations to lead our enterprise growth engine across demand generation, marketing technology, and measurement. You will build and optimize digital programs that reach healthcare buying committees, generate qualified pipeline, and accelerate complex enterprise sales cycles. You will also own the systems and data that connect marketing activity to revenue, giving teams reliable insights and clear accountability for results. This role requires a commercially minded leader who combines performance marketing expertise with deep operational fluency. You know how to apply AI to improve targeting, creative development, and reporting—and how to measure whether it delivers value. What You’ll Do Performance Marketing and Demand Generation • Lead enterprise ABM and digital acquisition. Design, execute, and optimize multichannel programs across paid channels, programmatic, and display, targeting priority accounts across enterprise health systems. • Own the global pipeline target. Build high-intent digital strategies that capture demand from CIOs, CMOs, and COOs for payors, providers, life sciences and procurement boards. Partner with sales to move engaged accounts through the buying process. • Improve conversion. Lead website and content optimization, creating clear conversion paths for clinical AI white papers, ROI calculators, and security and compliance reports. • Drive continuous optimization. Test audiences, messaging, creative, and landing pages, using results to improve conversion quality and pipeline contribution. Marketing Operations and Data Architecture • Own the MarTech ecosystem. Architect, integrate, and manage the marketing technology stack, ensuring accurate, reliable data synchronization with the enterprise CRM and data warehouse. • Govern lead-to-revenue processes. Design and maintain lead scoring, routing, and lifecycle models that support timely, consistent handoffs to SDR and field teams. • Maintain trusted marketing data. Establish processes for enrichment, data quality, and reporting so marketing and sales can act on a consistent view of account and funnel performance. • Support compliance and data privacy. Partner with rev ops, legal, security, and compliance teams to ensure digital tracking and data collection meet applicable HIPAA and GDPR requirements, support SOC 2 controls, and follow healthcare communication standards. Measurement, Analytics, and Budget Strategy • Build revenue attribution. Establish and maintain multichannel, multi-touch attribution that measures digital marketing’s contribution across long, complex healthcare sales cycles. • Translate performance into commercial insights. Deliver weekly and monthly executive readouts on customer acquisition cost, lifetime value-to-CAC ratios, pipeline velocity, and return on ad spend. • Allocate budget for business impact. Direct investment toward channels and programs that produce qualified pipeline and revenue, using performance data to guide spending decisions. • Apply AI with purpose. Use intent signals and predictive models to prioritize accounts, generate and test creative and landing-page variants, and automate routing, enrichment, and reporting. Location This is a Menlo Park–based role expected to be in office five days a week to support fast collaboration and alignment across cross-functional teams. What You’ll Bring Must Haves • 8+ years of experience leading growth marketing and marketing operations in B2B, ideally in healthcare or regulated enterprise software. • 4 + experience placing digital ads on sites like LinkedIn, Google, etc. with a proven ability to optimize spend, lowering CPL, and shifting budget across channels to deliver qualified leads to Sales. • Bachelor’s degree is required. • Practical AI fluency, including experience using LLMs, APIs, and predictive models to improve targeting, creative velocity, and reporting. • The ability to commu