Senior Director, Content at LendingTree in Charlotte, NC

Job description

*PLEASE NOTE: this position is located in Charlotte, NC and requires attendance at our Southend office three days a week.* Candidates must be legally authorized to work in the United States. LendingTree and its affiliates (“LendingTree”) will not provide or assume sponsorship for employment visas for this position, now or in the future. The Opportunity LendingTree is one of the largest financial marketplaces in the US, operating at the intersection of consumer finance, data, and digital marketing. We connect millions of consumers with financial products through a dynamic, multi-vertical platform with the goal of helping Americans save money and have a brighter financial future. As a Senior Director for Content, you’ll lead the editorial and content team within the SEO organization. LendingTree operates at scale with a growing library comprised of thousands of editorial and programmatic pieces of content within a highly regulated environment. We’re constantly striving to produce the highest quality content that helps consumers make the best possible decisions in an industry where it matters most – people’s finances. How You’ll Make an Impact Establish editorial standards that consistently elevate content quality, usefulness, and audience value. Prioritize high-impact content initiatives that drive growth, supported by clear performance metrics and reporting. Execute rigorous A/B testing to uncover what drives visibility and engagement across traditional search and emerging AI platforms. Own and evolve LendingTree’s unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact. Partner with cross-functional marketing teams to develop and deliver the content needed to compete and win. Who You’ll Work With You’ll lead a talented team of editors, writers and operations team members within the SEO editorial team and work alongside a dynamic team of SEO analysts, product managers, analytics and PR team members. This is a highly collaborative role where you’ll have the opportunity to work with other marketing channels, partner with analytics on research, work with product and technology on capabilities needed to win and a variety of other internal partners. What You’ll Bring Bring 7–10 years of experience leading high-performing content teams within large enterprise organizations. Demonstrate deep expertise in content strategy and customer journey mapping. Combine editorial and programmatic content expertise to drive quality, scale, and performance. Leverage analytics and data to inform research, content planning, and operational decisions. Embrace curiosity, experimentation, and a willingness to test new approaches and break new ground. Drive results with a goal-oriented mindset focused on growth and continuous improvement. Optimize processes, workflows, and systems to improve efficiency and scalability. Manage resource allocation and financial planning to align investments with strategic priorities. What Will Help You Thrive Build strong relationships across teams and with key stakeholders to drive alignment and collaboration. Manage stakeholders and partner cross-functionally to advance shared priorities and deliver results. Embrace a growth mindset and use data-driven insights to guide decisions and continuously improve performance. Optimize multimedia platforms and content experiences to maximize the reach and performance of video and image content. Champion the customer experience by continually identifying opportunities to improve usability, relevance, and engagement. Shape the future of organic search through thought leadership, emerging trend analysis, and forward-looking strategy. What Success Looks Like Develop and refine LendingTree’s content strategy through ongoing testing, insights, and performance measurement. Implement processes that strengthen data-driven decision-making across content planning and execution. Leverage the latest AI tools to improve content efficiency and perf