Senior Director, B2B Marketing at Fetch

Job description

About the Role: Fetch is seeking a senior B2B marketing leader to lead our B2B Marketing function and shape how Fetch goes to market with brands, agencies, retailers, restaurants and other commercial partners. This leader will build the strategy and programs that create demand for Fetch, strengthen our position in the market and help turn partner interest into commercial growth. Reporting to the VP, Brand Experience, this leader will oversee three core areas: Content & Vertical Marketing, Events & Experiences, and Demand Generation & SMB. Together, these capabilities will establish how Fetch tells its story, engage priority industries and audiences, and build a scalable marketing engine that supports the partner journey from awareness through conversion. This is both a strategic leadership and functional-building role. Working closely with Sales, Commercialization, Product Marketing, Marketing Intelligence, Corporate Communications and Brand, the Senior Director will set the direction for B2B Marketing, determine where to invest and build a high-performing team that connects differentiated positioning, compelling content and integrated marketing programs to commercial outcomes. Content & Vertical Marketing Continue to evolve Fetch's B2B positioning and narrative in partnership with the core team, translating our products, proprietary data, capabilities and competitive differentiation into compelling stories for brands, agencies and commercial partners. Expand a vertical marketing strategy across priority industries, audiences and growth opportunities, developing differentiated positioning, go-to-market approaches and integrated programs tailored to each vertical. Own the strategy B2B content and thought leadership, including Fetch Finds, industry perspectives, category narratives, case studies and proprietary insight-driven storytelling. Partner with Marketing Intelligence to transform first-party behavioral data, audience research and market intelligence into differentiated content, commercial narratives and actionable insights for priority industries. Develop scalable sales enablement, messaging frameworks and marketing collateral that help commercial teams articulate Fetch's value across audiences, verticals and stages of the partner journey. Partner with Corporate Communications on industry thought leadership, executive visibility and external narratives that strengthen Fetch's credibility and position in the market. Events & Experiences Help expand Fetch's events and experiences strategy in partnership with the core team, determining where and how Fetch should show up to build awareness, deepen partner relationships and create commercial opportunities. Provide oversight across the strategy and investment of Fetch-owned experiences, priority industry conferences, executive gatherings and partner activations. Develop distinctive experiences that bring Fetch's platform, products, data and partner value proposition to life in memorable and commercially meaningful ways. Identify opportunities for integrated B2B2C experiences and co-marketing programs that connect Fetch's consumer audience, brand partners and commercial priorities. Establish clear objectives and measurement frameworks that connect event investment to audience engagement, relationship development, qualified demand and commercial impact. Demand Generation & SMB Progress B2B demand generation strategy and programs in partnership with the core team, building scalable approaches to reach, engage, nurture and convert priority partner audiences. Lead demand generation for emerging growth areas, including SMB and Fetch Ads Manager, establishing repeatable acquisition, engagement and conversion programs that support commercial expansion. Define B2B media strategy and investment priorities across paid, owned and partner channels, optimizing spend based on audience opportunity, funnel performance and expected business impact. Partner with Sales and Commercialization to st