Senior Digital Marketing Manager at Flywire in Boston, MA

Job description

Are you ready to trade your job for a journey? Become a FlyMate! Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world. What more do we need to truly be unstoppable? Perhaps, that is you! Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments. We’ve scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 5,100 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies. With over 1,400+ global FlyMates, representing more than 40 nationalities, and in 15 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow. The opportunity Flywire is looking for a Senior Digital Marketing Manager to own and evolve our global digital marketing strategy and help shape how customers discover, understand and engage with Flywire across digital channels. Digital discovery is changing quickly, with buyers increasingly turning to AI-powered search, large language models, social platforms and other digital experiences to research problems, evaluate vendors and make decisions. This role will help ensure Flywire shows up wherever those conversations are happening. Working across Flywire’s global verticals, including Education, Travel, B2B & Healthcare, this role will own key areas of digital acquisition, search, AI-driven discovery, website performance and conversion. They will combine strong digital marketing fundamentals with strong experience in emerging technologies, including AI, LLMs, AEO and GEO. This is a senior individual contributor role for someone who can set strategy, get hands-on in the work, and partner across teams to drive measurable results. What You’ll Do Own Digital Growth & Discovery Own Flywire’s global digital marketing strategy across organic search, paid search, AI-driven discovery, web and other digital acquisition channels Evolve Flywire’s SEO strategy while building our approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) Develop strategies to improve how Flywire and our content are surfaced, cited and represented across LLMs and AI-powered search experiences Monitor changes in search behavior, AI platforms and digital discovery and translate those shifts into actionable marketing programs Identify new channels and opportunities to increase awareness, engagement and qualified demand Drive Website Performance & Conversion Own the performance of Flywire’s website(s) as a critical acquisition and conversion channel Partner with content, product marketing and demand generation teams to create high-performing digital experiences Improve conversion through testing, personalization, audience segmentation and journey optimization Use behavioral and performance data to identify friction and improve how prospects move from discovery to engagement Ensure our digital experience reflects how modern B2B buyers research and evaluate Flywire Build AI Into How We Market Identify practical ways to use AI to improve digital marketing performance, productivity and speed Test and operationalize AI tools across search, content optimization, audience research, campaign development, personalization and analytics Build repeatable AI-enabled workflows that help Marketing scale while maintaining quality and brand standards Help teams understand how AI is changing buyer behavior and what tha