Senior Content Marketing Manager, Research & Insights at Impact.com in Cape Town

Job description

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results. Your Role at impact.com impact.com's content team is expanding what we do with our first-party data and research — annual benchmark reports, survey-based studies, and the extended content built from them. We need a dedicated owner for this work: someone who can take findings from our research team and turn them into publish-ready content that tells a clear, arguable story, and who owns the end-to-end distribution of that content. This role sits alongside our Marketing research team (Manager of Market Research and Analytics and a market research specialist) as the writing and content arm of impact.com's research function. You are not a researcher or an analyst — you're a content marketer with strong data literacy, who understands how to shape a dataset into a story for marketers, not for other analysts. What You'll Do End-to-end briefing and writing for all impact.com benchmark reports, survey-based studies, and first-party data content Translating findings from research studies into content briefs, narrative angles, and a clear editorial spine — every report needs an arguable point of view, not just a summary of the data Full ownership of distribution for research content: planning and executing email, social, and cross-channel promotion in partnership with the social and lifecycle teams Judgment calls on when data should be visualized versus narrated — partnering with design and research to keep reports tight and visual-forward rather than dense and text-heavy Maintaining editorial standards on all research content: thesis discipline, three-tier source attribution, citation integrity, and AIO/GEO compliance Building and improving AI-assisted workflows (Claude, Gemini) for research content production What Success Looks Like at 6 Months You have taken complete ownership of briefing, crafting, and promoting research content—relieving our existing content marketing managers who handled this alongside their primary beats. Our research initiatives now feature a cohesive narrative voice backed by a scalable workflow, solidly positioning you as a core pillar within the research team. What You Bring 5+ years of content marketing experience, ideally in B2B or SaaS A portfolio that demonstrates strong, publish-ready long-form writing on data-driven topics (benchmark reports, whitepapers, industry studies) Strong data literacy — comfortable reading survey results and analytics output and shaping them into a narrative, without needing to run the analysis yourself Collaborative, not solo — work closely with Marketing Research to strike a balance, which means give-and-take, not full creative control over final framing. Experience owning content distribution end-to-end, not just writing and handing off — from campaign coordination and design assets to sales/CS enablement, publication, and post-launch reporting and optimization Comfort using AI tools (Claude, Gemini, or equivalent) as part of a daily writing and research workflow, with a genuine interest in building repeatable workflows with them Excellent editorial judgment