Senior Account-Based Experience Marketing Manager (UK Remote) at Turnitin

Job description

We are seeking a strategic and results-oriented Senior Account-Based Experience (ABX) Manager to own and lead the global ABX strategy, driving the evolution and scale of our ABX program across our global GTM organization. Building on a foundation of ABX pilots, this role will set the strategic direction, priorities, and roadmap for transforming ABX into a mature, scalable, and measurable go-to-market motion for our Integrity and Assessment product portfolios. The Senior ABX Manager will define and lead the implementation of account-based strategies, plays, processes, and measurement frameworks that drive engagement, pipeline growth, customer expansion, and retention within strategic accounts. Success in this role requires strategic leadership and the ability to influence and align Sales, SDRs, Customer Success, Revenue Operations, Product Marketing, and Demand Gen Marketing teams to align around account priorities, orchestrate coordinated account engagement, and deliver meaningful business outcomes. This individual will serve as the organization's ABX subject matter expert, establish best practices and scalable frameworks that strengthen our account-centric approach across mature markets. Responsibilities:  Own and drive the global ABX strategy and roadmap. evolving existing workflows into a scalable, repeatable program that supports regional and global growth objectives. Define and lead the evolution of account selection methodologies, account planning processes, engagement frameworks, and measurement models. Define ABX measurement priorities and success criteria, partnering with Revenue Operations to mature account-level reporting, engagement scoring, attribution, and performance measurement. Develop and operationalize ABX plays across key stages of the customer lifecycle, including acquisition, expansion, and retention. Lead cross-functional GTM alignment, establishing  scalable processes and governance models that strengthen alignment between Sales, Marketing, SDRs, and Customer Success teams. Use account intelligence, market insights, and performance data to identify and prioritize strategic opportunities to improve personalization, orchestration, and account engagement across channels and touchpoints. Establish best practices and playbooks that can be replicated across regions and product portfolios, guiding market expansion and program adoption based on business priorities and readiness. Shape the ABX technology and data roadmap, evaluating and recommending technologies, data sources, and processes that support the continued evolution of the ABM program. Serve as the organization's ABX subject matter expert, influencing senior stakeholders, guiding strategic decisions, and driving organizational adoption and continuous improvement of account-based strategies and methodologies. 7+ years of experience in B2B marketing, with at least 4 years focused on Account-Based Marketing (ABM), Account-Based Experience (ABX), strategic demand generation, or field marketing. Demonstrated experience owning and leading ABM/X strategy including developing scalable programs, establishing strategic frameworks, and driving measurable pipeline and revenue impact across complex B2B organizations. Strong understanding of account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies. Experience developing account-specific and segment-based plays across acquisition, expansion, and retention motions. Strong analytical skills with experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact. Experience with Salesforce and marketing automation platforms such as Pardot, Salesforce, or similar technologies. Familiarity with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools. Experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders. Exce