Product Marketing Manager at Sweed in US-based

Job description

A powerful product. A story to tell. We’re hiring a Product Marketing Manager. Hi there! We’re Sweed, and we bring everything cannabis retailers need into one platform. Now we’re looking for a Product Marketing Manager who can turn a complex product into clear, compelling content that helps people understand what Sweed can do for their business. You’ll get to know our platform inside and out, spend time with retailers, and shape how we tell our product story across blogs, emails, launches, and sales materials. This is a hands-on role with ownership of both content strategy and the writing that brings it to life. About Us At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics, and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools. We build for simplicity, scalability, and performance, making life easier for cannabis retailers while helping them grow their businesses. Why We’re Doing This We believe cannabis retailers deserve technology that makes running their businesses easier and serves their customers better. The industry is evolving rapidly. We’re here to support that growth by making cannabis retail more efficient, accessible, and customer-friendly. Where We Are Now We’ve been on the market for seven years, continuously growing and refining our product. Our focus is on earning customer trust through better delivery, new capabilities, and a platform built for the complexities of cannabis retail. As our platform grows, we need to make its value easier to understand. You’ll help connect specific product capabilities to the challenges retailers face, bringing more direction, consistency, and creativity to our content. Team Structure We’re a global team of over 250 people. Our development organization operates in cross-functional product teams, while our CEO, account management, and customer success teams are based in the United States. You’ll join our US marketing team and work closely with colleagues across Product, Sales, Implementation, and Customer Success. Our product experts will be your partners in understanding the platform and keeping content accurate, while you own how that knowledge becomes engaging external communication. What This Role Entails Product & Customer Understanding — Learn the entire Sweed platform, join customer implementations, and speak with retailers to understand their workflows, challenges, and the problems our product solves. Content Strategy & Execution — Own the product blog and email strategy, from choosing topics and formats to writing and publishing content. Build a consistent plan around customer needs, product priorities, and new releases. Product Messaging & Storytelling — Turn technical features into clear benefits, memorable headlines, and stories that resonate with different retail audiences. Launch Communications — Partner with Product to create announcements, release content, and supporting materials that explain what’s new and why it matters. Sales Enablement & Customer Stories — Develop materials that help Sales explain the platform, answer customer questions, and demonstrate value. Interview customers and turn their experiences into case studies and testimonials. Brand Voice & Consistency — Maintain a recognizable voice across external product content, including website copy, blogs, emails, social content, and webinar materials. Content Performance & Discovery — Use audience feedback and performance data to improve content. Apply SEO practices and an understanding of how content is discovered through AI-powered search. Thought Leadership — Work with internal experts to develop useful perspectives on retail operations, payments, and the challenges facing cannabis businesses. What Success Looks Like Initially Within your first three months, you’ll be expected to: Understand the product well enough to create accurate content with limited support fro