Product Marketing Manager, Advertising & Engagement at Genius Sports in New York, NY

Job description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com About this role - Product Marketing Manager, Advertising & Engagement Genius Sports is evolving from a technology and services business into a more product-led organization. Within Advertising & Engagement, that means helping the market understand the breadth and value of our advertising portfolio — from official live data and fan identity to real-time activation products like Genius Sports Moments. This is one of the fastest-moving parts of our business: our Moment Engine now integrates with partners representing roughly 90% of the programmatic advertising ecosystem, and adoption is accelerating around tentpole moments like the Super Bowl, the NBA Finals and the FIFA World Cup. We are looking for a Product Marketing Manager, Advertising & Engagement to help shape, launch and grow our advertising technology portfolio. This is a high-impact role within one of Genius Sports' most strategically important and fastest-growing business areas, working closely with Product, Marketing, Commercial and Revenue teams to bring complex advertising products to market in a clear, compelling and commercially effective way. This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives and practical go-to-market plans. You will support the Advertising & Engagement marketing leadership while owning important workstreams across product launches, sales enablement, customer insight, product adoption and market positioning. You will play a central role in helping Genius Sports tell a stronger Advertising & Engagement story: not just as a trusted provider of official sports data, but as the execution layer connecting live sports data directly to real-time advertising activation — helping brands, agencies, broadcasters and platforms move from scheduled campaigns to always-on, moment-driven advertising. Responsibilities Product positioning and messaging Develop clear, differentiated positioning and messaging for Genius Sports' Advertising & Engagement products, translating technical capabilities into customer-centric value propositions. Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market. Help sharpen Genius Sports' advertising narrative around real-time activation, official data, fan identity and AI-powered decisioning — shifting the category conversation from scheduled media to moment-driven engagement. Go-to-market planning and product launches Own and support GTM plans for key Advertising & Engagement product launches, releases and strategic packages, including new capabilities, integrations and partnerships. Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements. Sequence launches and campaigns against the global sports calendar, supporting major product and market moments including tentpole events like the Super Bowl, NBA Finals and FIFA World Cup, new season activity, and flagship industry events such as NewFronts. Sales enablement and commercial support Create foundational sales enablement materials that help Commercial teams confidently sell complex advertising and engagement products. Work with our Sales Marketing team to build sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials for audiences including brands, agencies, broadcasters, SSPs and demand platforms. Run product training and enablement sessions for Commercial teams, ensuring sales teams understand new products, releases, positioning