Product Manager, Digital Experiences - Mattel Digital Studio at Mattel in El Segundo, CA

Job description

The Opportunity:  Mattel Digital is looking for a Product Manager to help build, launch, scale, and monetize digital experiences, platforms, and services that extend Mattel IP into meaningful fan, family, and collector engagement. This role sits on the Digital Experiences team and will help shape product strategy, build business cases, align senior leaders around investment decisions, bring new 0-to-1 opportunities to market, and grow established platforms into larger digital businesses.  The Product Manager will own and develop digital opportunities that create value for Mattel beyond one-time campaign activations. This includes fan engagement products, physical-to-digital extensions, collector utilities, subscription or service concepts, cross-brand digital platforms, and reusable experience infrastructure. The role requires strong product judgment, comfort with ambiguity, disciplined execution, business case development, executive communication, and the ability to partner across brands, marketing, design, production, engineering, legal, finance, data, DTC, gaming, and external vendors.  This role requires a Product Manager who is comfortable with both sides of digital product ownership: creating new products from zero to one and operating established platforms with a clear path to growth, scale, and monetization.  What Your Impact Will Be:  Own the strategy, discovery, definition, launch, optimization, and growth of digital experiences that leverage Mattel brands and intellectual property.  Lead 0-to-1 product development for new digital experiences, from early concept and opportunity sizing through MVP definition, launch readiness, market launch, and post-launch iteration.  Build product strategies and business cases that clarify the audience opportunity, consumer value proposition, revenue model, investment needs, risks, dependencies, and path to scale.  Partner with Digital Experiences leadership to align ELT and senior stakeholders around strategic priorities, funding asks, investment tradeoffs, and launch decisions.  Own established digital platforms and identify opportunities to improve engagement, retention, monetization, operating efficiency, and long-term scalability.  Translate business goals, audience needs, and brand strategies into clear product requirements, roadmaps, briefs, user stories, success metrics, and decision frameworks.  Evaluate opportunities based on audience value, business impact, feasibility, scalability, monetization potential, first-party data value, and reusable capability.  Help shift digital work from one-time launches toward living products that are measured, maintained, improved, and scaled over time.  Define and track product success metrics, including engagement, retention, conversion, monetization, toy revenue lift, user satisfaction, operating cost, and learning milestones; use those signals to recommend whether to scale, optimize, pivot, pause, or sunset initiatives.  Develop product documentation and cross-functional plans, including product briefs, PRDs, business cases, experiment plans, launch plans, post-launch readouts, stakeholder updates, dependencies, budgets, risks, and launch readiness.  Coordinate with design, production, engineering, analytics, marketing, legal, privacy, safety, and brand teams to deliver high-quality consumer-facing experiences.  Maintain awareness of digital product, AI, interactive entertainment, creator, collector, subscription, and fan engagement trends that may inform Mattel's digital growth opportunities.  Help create repeatable operating practices, templates, and processes that allow Mattel to build digital experiences more efficiently across brands and audiences.  What We’re Looking For:  5+ years of product management experience building consumer-facing digital products, apps, platforms, services, ecommerce experiences, fan communities, subscriptions,