Product Manager at ATEC Spine (Alphatec) in Carlsbad, CA

Job description

Responsible for supporting the identification and execution of product strategies, marketing plans, and promotional programs for assigned product lines. This role partners cross-functionally to manage key aspects of product management including product development, market launch and surveillance, sales training support, and forecasting activities to ensure products meet Company goals and expectations. Essential Duties and Responsibilities Supports the design, development, and execution of product marketing initiatives for assigned product lines, including contributing to objectives, short- and long-term strategies, market research, competitive analysis, product mix planning, and ROI assessments. Manages day-to-day product marketing activities for assigned products, including idea generation, product profiling, development plan execution, project coordination, product training support, and launch readiness. Supports product line extensions, labeling updates, clinical evaluations, and other initiatives that sustain and grow product value and revenue. Identifies opportunities for product improvements and innovations through surgeon feedback, market analysis, and field engagement. Develops sales collateral, product training materials, and procedural content to support field execution and customer education. Assists in sales forecasting and collaborates with Sales, Operations, and Finance to optimize product mix throughout the product lifecycle. Monitors competitive landscape and market trends by reviewing scientific literature, evaluating competitor offerings, traveling with field sales personnel, attending surgeries, and participating in scientific meetings and conferences. Contributes to the development of product presentations, surgical techniques, and marketing materials such as brochures, websites, and training tools. Participates as a core member of cross-functional product development teams, supporting activities across R&D, Regulatory, Operations, and Marketing. Collaborates proactively with domestic and international sales teams to support new product launches, existing product segments, training programs, and key surgeon and account initiatives. Establishes and maintains productive working relationships with surgeon consultants and key clinical partners under the guidance of senior product leadership. Supports product visibility and presence at scientific conferences and meetings. Interfaces with product managers across other portfolios to understand interdependencies between product lines. Partners with Marketing Communications to support promotional campaigns and value-added services for assigned products. Maintains regular contact with field sales teams, surgeons, and internal stakeholders to ensure strong product support and competitive positioning. Participates in strategic sales and marketing planning activities for assigned products to help identify key targets, surgeons, and accounts. Performs other duties as required. Requirements Prior experience in the medical device or healthcare industry required. Demonstrated ability to build strong working relationships and collaborate effectively with cross-functional partners, including Engineering/R&D, Regulatory, and Operations/Manufacturing. Proficiency with standard computer applications including Microsoft Word, Excel (including pivot tables), PowerPoint, Project, Windows, and internet-based applications. Strong oral and written communication skills, with the ability to clearly convey technical and clinical concepts to diverse audiences. Ability to contribute to the development and presentation of business cases for new or enhanced products, under guidance from senior product leadership. Strong interpersonal skills with the ability to work effectively in a team-oriented, matrix environment. Ability to organize, prioritize, and manage multiple tasks while meeting established timelines. High attention to detail and strong follow-through on assigned responsibilities. A