Principal Product Marketing Manager at LiveRamp in San Francisco, CA

Job description

LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale. LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com . We’re looking for a Principal Product Marketer who can operate at the intersection of product, technology, customers, and commercial strategy for our Identity portfolio. This is not a traditional product marketing role centered primarily on launches and content creation. You will serve as a senior strategic business partner to LiveRamp’s Product and Commercial leaders, helping shape the strategy, commercialization, and growth of our Identity portfolio. You will develop and evangelize a strong point of view on Identity, not only as a set of products, but as a foundational capability across LiveRamp’s platform and the broader advertising and marketing ecosystem. You’ll connect market demand, product strategy, customer needs, commercial readiness, adoption, and growth. You will: Own the go-to-market strategy for the Identity portfolio, developing a clear view of the market opportunity, target customers, differentiated value, commercial model, and path to growth. Serve as a senior strategic partner to Product leaders and executives, bringing customer insight, market dynamics, competitive intelligence, and commercial performance into product strategy and roadmap decisions. Develop an independent point of view, challenge assumptions, identify opportunities, and help shape the future direction of the portfolio. Develop deep technical and market expertise in LiveRamp’s Identity and data collaboration capabilities and the broader adtech and martech ecosystem. Translate complex technology into customer value while being able to go deep on how Identity solutions work, where they fit, and what is required to adopt them. Define, clarify, and evangelize the role and value of Identity across LiveRamp, our customers, partners, and the broader ecosystem, building understanding of how Identity powers LiveRamp’s platform and solutions. Engage directly with customers, prospects, partners, and industry leaders as an Identity product and market expert, supporting discovery, strategic conversations, early adoption, and critical commercial opportunities. Own commercialization across the Identity product lifecycle, from market demand and product-market fit through commercial readiness, launch, adoption, scale, and optimization. Partner with Industry Teams, Sales, Customer Success, Enablement, and other Commercial teams to understand pipeline, bookings, adoption, usage, customer feedback, and barriers to growth—and turn those signals into action. Establish commercialization goals and measures of success across market and commercial readiness, pipeline and revenue, adoption and usage, customer value, and market demand. Diagnose underperformance and bring the right teams together to improve results. Shape Identity positioning, messaging, packaging, competitive strategy, sales plays, enablement, and proof points based on a deep understanding of the product, customer, market, and commercial opportunity. Treat content and enablement as a means to commercial outcomes, not the end result. Partner on early adopter and launch programs to define target customers, success criteria, feedback loops, commercial pathways, and the evidence required to scale. Influence senior leaders across Product, Commercial, Marketing, and other functions, creating alignment and momentum without direct authority. Serve as a visible Identity thought leader within LiveRamp and externally, representing LiveRamp’s point of view with customers, partn