Principal Product Marketing Manager, Adobe Express at Adobe

Job description

Know the customer. Know the product. Build the Future of Adobe Express Product Marketing. This role sits within the Adobe Express Product Marketing Team and supports global marketing strategy and execution. From customer insights, to positioning and messaging, this role sits at a critical conjunction point across the product teams and our marketing organization. Working closely with product, engineering and go-to-market colleagues, you’ll play a key role in ensuring our marketing strategies resonate and connect with customers . This role will help to lead the product evolution of Adobe Express globally. What You’ll Do Define and articulate the multi-year vision including where we play, how we win, and how we differentiate . Lead end-to-end go-to-market strategy for new features and experiences — from concept validation through launch and scale. Lead end-to-end go-to-market strategy for the Adobe Express N arrative including AI first product advancements for Adobe Express . Lead feature naming for new features in partnership with the Global Marketing Organization. Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful customer workflows. Develop audience segmentation and strategies grounded in customer deep insight through research. Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers. Set performance targets and partner with data science and a nalytics to measure impact and optimize outcomes. Serve as the internal champion f or our customers, influencing executives and cross-functional teams. What You'll Need to Succeed 1 0 + years of Product Marketing experience, including leading complex 1→N product launches. Proven experience defining strategy for a distinct audience segment or growth business. Deep understanding of customer segments, including cultural trends and digital behaviours . Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value. Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses. Experience with execution across a gl obal organization P eople leadership experience a plus , with a track record of building high-performing teams. Exceptional cross-functional influence and executive communication skills. Open and eager to build AI adoption within your day-to-day work. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims