Principal Brand Designer at FreedomPay in Philadelphia, PA

Job description

The FreedomPay Commerce Platform is the technology of choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services. FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption with EMV standard in North America. FreedomPay’s robust solutions across payments, security, identity and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver a consistent, repeatable experience on a global scale. FreedomPay is a fast paced, high growth company with a great culture with competitive benefits and compensation with a business casual atmosphere. The Principal Brand Designer is a senior individual contributor responsible for shaping, evolving, and executing FreedomPay’s global visual identity. This role combines strategic design leadership with hands-on creative execution, translating business objectives into distinctive, cohesive brand experiences across customer and employee touchpoints. The role leads through design expertise, creative direction, and cross-functional influence rather than direct people management, while owning brand standards and supporting the rollout of the new global identity. Key Responsibilities Brand Design Leadership & Governance Own, evolve, and champion the FreedomPay visual identity system across all channels and regions, translating brand strategy into distinctive, scalable design solutions. Serve as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications. Develop and maintain comprehensive brand guidelines, governance frameworks, and approval processes. Provide creative direction and actionable design feedback to internal partners, agencies, and freelancers; review and approve assets for visual quality, brand consistency, and effective communication. Educate and enable teams throughout the organization on proper brand usage and best practices. Hands-On Design & Creative Execution Lead priority design projects from concept through production, creating high-quality brand assets for campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications. Develop creative concepts and articulate the design rationale, connecting visual decisions to business objectives, audience needs, and brand strategy. Build reusable templates, visual frameworks, and asset libraries that enable teams to create consistent materials efficiently. Partner with Product and UX to align brand expression across touchpoints while respecting product usability and established experience design systems. Apply strong typography, layout, color, imagery, and visual storytelling to deliver production-ready work across digital and print formats. Rebrand Execution Lead the design execution and rollout of the company’s new global brand identity, translating the identity into practical applications, launch assets, and scalable templates. Partner with executive leadership, marketing, product, UX, sales, and external agencies to operationalize the new brand across all customer and employee touchpoints. Conduct and maintain an ongoing audit of branded assets, identifying opportunities for updates and optimization. Qualifications Required Experience 8+ years of progressive experience in brand design, visual identity, or visual communications, with substantial hands-on responsibility for complex, multi-channel design work. 3+ years providi