PR & Communications Manager at Caterpillar in Peterborough

Job description

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Job Title: PR & Communications Manager Salary starting from £66,079 depending on experience Location : Peterborough Benefits: 25 days annual leave, Up to 18% Bonus Monthly Cash Car Allowance - £600pcm Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10% Contributory share scheme - Caterpillar will match 50% of the employee's contribution. Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase. About IPSD Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future. The Opportunity As the External PR & Communications Manager for the Power Systems division, you will lead global media relations and content strategy for Cat Industrial Engines and Perkins, strengthening brand reputation and increasing visibility across key industry audiences. Working with senior leaders, subject matter experts and internal stakeholders, you will translate business priorities into compelling stories, integrated communications plans and high-quality content across earned, owned and digital channels. You will lead proactive and reactive media engagement, thought leadership and content supporting key campaigns, product launches and business priorities. As a trusted communications advisor, the successful candidate will build strong relationships with trade media journalists and use media, audience and performance insights to continually enhance communications effectiveness and strengthen our position as an industry leader. What you Will Do: Establishes and maintains trusted relations with the trade media. Act as a facilitator and liaison between the media and appropriate internal subject matter experts and executives in providing editorial content on company’s product and services Provide counsel and guidance to internal groups in developing press materials and events. This includes planning, logistics and execution of media related special events Develops comprehensive media and content plans based on company goals Provide direct guidance to company managers and executives on media relationships and editorial management Responsible for the selection and management of a variety of outside suppliers including copywriters, videographers and photographers Develop and maintain a content strategy and calendar to support marketing plans and campaigns Track, analyse and report media results Monitors evolving media trends and identifies new opportunities to reach target audiences across trade media channels Develops and maintains relationships with key stakeholders within the enterprise to help uncover and tell proactive stories that support our enterprise narratives, business performance, product innovation, strategy and reputation Develop media materials as needed, including media pitches, media statements, FAQ’s, media briefings, fact sheets, press releases, media advisors and by-lined articles Responsible for executive preparation for media interviews, identifying and anticipating risks, staffing interviews, coaching and providing feedback Support the business objective and opportunities to develop and alig