Performance Marketing Specialist at Scale Army

Job description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a fast-growing DTC ecommerce brand in the apparel and accessories space, focused on delivering premium-quality products through a strong online customer experience. With an established creative pipeline supported by UGC creators and internal design resources, the company is looking to strengthen its paid acquisition efforts by bringing on a highly strategic performance marketer to optimize and scale campaigns across multiple channels. LocationFully Remote | 9 AM - 5 PM EST Role OverviewThe Performance Marketing Specialist will own and optimize the brand’s paid media performance across Meta, TikTok, and Google. This role is heavily focused on campaign optimization, creative testing strategy, account restructuring, and scaling profitable customer acquisition efforts. The ideal candidate has hands-on experience managing paid media for DTC ecommerce brands, understands the relationship between creative strategy and performance metrics, and can proactively improve KPIs such as CPM, ROAS, CAC, CTR, MER, and CVR. This role requires a strategic thinker who can identify inefficiencies, improve campaign performance, and drive scalable growth initiatives. Key ResponsibilitiesPaid Media Strategy & Execution• Manage and optimize paid campaigns across Meta, TikTok, and Google Ads • Restructure and improve campaign and account architecture where needed • Monitor and improve key performance metrics including CPM, CAC, CTR, ROAS, MER, and CVR • Scale winning campaigns while maintaining profitability • Analyze performance trends and proactively identify growth opportunities Creative Testing & Performance Optimization• Develop and oversee creative testing strategies focused on improving ad performance • Collaborate with internal creative resources, UGC creators, and editors to guide high-performing ad concepts • Identify creative fatigue and recommend new testing angles, hooks, formats, and messaging • Provide strategic feedback on ad creatives, landing pages, and funnel performance Ecommerce Growth & Funnel Optimization• Support full-funnel acquisition strategy and customer journey optimization • Collaborate on promotional campaigns, product launches, and seasonal initiatives • Assist in improving customer acquisition efficiency and scaling efforts • Identify opportunities to expand into additional retention and lifecycle marketing channels over time Reporting & Analytics• Track campaign performance and provide clear reporting with actionable insights • Analyze attribution and channel performance to improve decision-making • Maintain organized reporting dashboards and documentation • Continuously test and iterate based on data and performance outcomes QualificationsExperience• 3+ years of experience managing paid media for DTC ecommerce brands • Proven experience scaling ecommerce brands through performance marketing • Strong understanding of creative strategy and performance optimization • Experience managing multi-channel paid acquisition campaigns Skills• Deep understanding of Meta advertising best practices • Strong analytical and reporting skills • Ability to interpret data and make strategic decisions quickly • Experience improving campaign efficiency and lowering acquisition costs • Strong communication and collaboration skills • Strategic thinker with strong problem-solving abilities • Highly proactive and performance-driven • Comfortable operating in a fast-paced ecommerce environment • Detail-oriented and highly organized • Passionate about ecommerce growth and paid media performance What Success Looks Like• Reduction in CPMs and improvement in overall campaign efficiency • Increased ROAS and stronger paid acquisition performance • Consistent creative testing and optimization processes • S