Performance Marketing Manager at AirGarage

Job description

About AirGarage AirGarage is on a mission to bring real estate online, starting with parking. We replace broken parking machines, fragmented software, and manual, labor-intensive operations with a unified, data-rich operating system for parking real estate. We handle everything it takes to run and optimize a parking asset: payments, dynamic pricing, enforcement, license plate recognition, analytics, and more. By building all of our technology in-house, we are able to deliver a magical experience for drivers while providing real-time visibility and revenue increases of 20-50% or more for real estate owners. That’s why national real‑estate leaders like Hines and Greystar, as well as technology companies like Meta, partner with AirGarage to optimize their parking facilities. AirGarage uses datapoints like real-time occupancy, local events, weather, driver behavior, competitor pricing, and more to bring true intelligence to real estate owners’ assets for the first time. We’re investing aggressively to make the physical world legible to a digital system: cameras, sensors, and software that generate a firehose of real-time data about the world around us. That data fuels models and algorithms that allow us to optimize performance at each property while giving owners the clarity and control they’ve never had before. Before you can optimize an asset, you need to observe it. Before you can observe it, you need to bring it online. We are starting with the $131 billion US parking real estate market because it is one of the most offline and mismanaged commercial real estate asset types. 26% of the land area in the median American urban core is dedicated to parking. We are backed by top tier investors including Headline Growth, Andreessen Horowitz, Floodgate, Founders Fund, Abstract Ventures, and angel investors who have founded or worked at companies like Uber, Opendoor, Flexport, and more. Want to learn more about AirGarage and the problem we're tackling? Check out these podcasts: https://www.youtube.com/watch?v=AU0NkDK51E4 https://youtu.be/_8aM6NQHYiE?si=p5WIujBWUA1sG-b7 The Role 💼 You'll be AirGarage's first dedicated performance marketing hire, reporting to the Head of Marketing. You own paid media and campaign channels end to end: LinkedIn Ads, paid publications, Google Ads, and structured tests of emerging channels. Your job is to turn paid media into a predictable, scalable source of pipeline for a company selling to commercial real estate owners and leaders. You're inheriting a nascent program where we’ve seen early signs of success, but the engine needs work. We know we're reaching the right accounts, but not enough of the right people are taking action. We’re looking for someone who can close that gap with fast, rigorous experiments on offers, creative, landing pages, and CTAs, and scale what works. This is a build role. You'll work alongside a small marketing team that has spent the last few months building the inbound funnel from scratch. This isn’t an audience whom “direct-to-demo” will work for. You’ll have access to content, tools, and lead magnets CRE execs are actually interested in to build your campaigns on. You'll work with AI tools daily. Part of the mandate is automating the mechanics of campaign management, reporting, and creative iteration so your time goes to judgment, testing strategy, and the next channel worth proving out. What You Will Do 📊 Own and scale LinkedIn Ads efficiently. Run it as a testing engine: creative, CTAs, offers, and landing page experiences against tightly segmented ICP audiences. Determine how it should play into our ABM motion. Test the viability of new paid channels. Run structured, time-boxed tests on platforms like Meta, ChatGPT, and others. Define the hypothesis and the success and kill criteria up front. Report back clearly on what should earn more investment and what didn't. Maintain and optimize Google Ads. Keep it efficient. Run paid publications and partnerships. Take ownership o