Performance Marketing Lead at Omnea in London

Job description

Our Mission: Omnea is the agentic operating system for procurement. Procurement touches every pound a business spends, yet requests still stall for weeks and approvals get lost in inboxes. Our AI-first platform changes that: our agents capture requests, route approvals, onboard suppliers, flag risk and track every renewal, while anyone in the business can ask a question and get an answer grounded in their own company’s data. Buying becomes painless for everyone, procurement gets a seat at the table, and our customers have saved more than 100,000 hours of manual work so far. Companies like Spotify, PayPal, T. Rowe Price, JustEat, Adyen and S&P Global run procurement on Omnea. We’re backed by $75M from Khosla Ventures, Insight Partners and Accel, and we’ve been named the UK’s number one startup in the Startups 100, ranked 11th on Sifted’s 2026 list of Europe’s fastest-growing companies, and recognised as one of Fast Company’s Most Innovative Companies. Talent density matters more to us than almost anything else. We keep the bar high in every team, so everyone here has real ownership and real impact. Our team is full of former founders and operators who’ve scaled unicorns, and we’re looking for people who want to do the best work of their careers alongside them. Find out more about the team and life at Omnea here. The role We're hiring the first dedicated owner of Omnea's performance marketing. You're not starting from scratch. Paid campaigns, the website and our social channels all exist (and are working to varying degrees). But nobody's job is to work out what actually produces pipeline and then make more of it. That's this role: take what's already running, find the ROI, and professionalise it into something we can be proud of. In one week you might work out why a paid campaign is generating leads that never convert, rebuild the landing page that's losing them, build a new LinkedIn audience off the back of our closed-won data, and show the exec team what the pipeline picture looks like. If you want to run one channel and hand-off the numbers, this might not be for you. If you want to own the loop from spend through to pipeline, and have the data to prove what worked, it is. You'll work closely with our digital agency partners, the field marketers running events in the UK and US, and the sales team who rely on the pipeline you generate. What you'll own Pipeline and performance You'll build the picture of what marketing is actually returning, and you'll be the person with the answer when someone asks whether a channel is worth the money. • Own the pipeline number for our digital channels: how much, from where, and at what cost • Build and maintain dashboards in Dreamdata using sources like HubSpot and GA4 • Track campaigns from first touch through to closed won, and use what you find to change what we run next • Run a proper testing cadence. Set the test, call the result, and stop the things that aren't working • Report on what the numbers mean, not only what they are Paid You own paid. Our agency handles campaign build and optimisation, and you set the direction they work to. • Act as day-to-day partner to the agency: set the brief, shape audience strategy and funnel design, and decide together what to test next and how to deploy 6-figure annual ad spend. • Own LinkedIn as our primary paid channel: audiences, target account lists, retargeting and sequencing • Build audiences from our own data: closed-won patterns, target accounts, product signals - rather than off-the-shelf targeting • Work with content and design teammates to produce compelling content • Make the case for more budget when the numbers justify it Website and conversion • Own conversion across the site: forms, journeys, page structure, and what happens after someone clicks an ad • Build and update pages using our existing component library and CMS • Run an ongoing testing programme on the pages that matter, and work with the in-house design team on what comes nex