Partner Marketing Manager at Cohesity in Santa Clara, CA

Job description

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry. Cohesity is seeking a Channel / Partner Marketing Manager to own and execute partner marketing strategy across the U.S. and Canada. As a key member of the Americas Field Marketing team, you'll develop integrated marketing programs that strengthen partner relationships, generate pipeline, and accelerate revenue across our channel ecosystem—including distributors, VARs, GSIs, MSPs, and strategic alliances. You'll serve as a trusted marketing partner to our Channel Sales organization and key partners, building and executing co-marketing initiatives that drive measurable business outcomes. You're comfortable navigating a complex partner ecosystem, collaborating cross-functionally, and using AI to improve planning, execution, analysis, and operational efficiency to scale marketing impact. How You'll Spend Your Time Here: Channel & Partner Marketing Strategy & Campaign Execution Develop and execute integrated partner marketing plans that drive pipeline generation, deal acceleration, and brand awareness across the U.S. and Canada. Build and execute co-branded demand generation campaigns including digital programs, webinars, ABM, partner events, and integrated campaigns. Collaborate with channel sales, strategic partners, and the global partner marketing team to develop joint go-to-market initiatives. Manage Market Development Funds (MDF), including planning, partner proposals, budget allocation, ROI tracking, and optimization. Leverage AI tools to accelerate campaign planning, content creation, reporting, dashboard development, and performance optimization. Partner with Product Marketing and Sales Enablement to develop partner messaging, collateral, customer stories, and enablement content. Track campaign performance, pipeline contribution, and ROI, making data-driven recommendations to continuously improve results. Partner & Sales Alignment Serve as the primary marketing partner to the U.S. and Canada Channel Sales organization. Align marketing investments to partner priorities, regional business goals, and pipeline opportunities. Build trusted relationships with partners and internal stakeholders to maximize joint business outcomes. Use AI-driven insights and analytics to identify growth opportunities and communicate program impact. Events & Partner Engagement Plan and execute partner events, industry conferences, webinars, and regional field programs. Drive Cohesity's presence within key partner communities and identify new opportunities to increase engagement and demand. Foster partner advocacy through co-marketing programs, enablement initiatives, and participation in Cohesity's partner ecosystem. WE’D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING: 6+ years of B2B enterprise technology marketing experience, including channel or partner marketing. Proven success developing and executing partner marketing programs that generate measurable pipeline and revenue. Strong understanding of the channel ecosystem, including distributors and VARs; experience with GSIs, MSPs, and cloud partners is a plus. Experience managing MDF programs, partner marketing investments, and campaign performance. Strong project management, collaboration, and communication skills with the ability to influence internal and external stakeholders. Experience with Salesforce, Ma