Paid Media Marketing Manager at Cisco in San Jose, CA

Job description

The application window is expected to close on: 10/31/2026 Must be able to work in Mountain Time Zone Meet the Team Our team drives the digital growth strategy for the Cisco security portfolio, connecting our innovative solutions with the organizations that need them most. We operate as a high-impact, cross-functional unit that partners closely with Product, Lifecycle, Web, and Operations teams to build a robust marketing pipeline. Our environment is fast-paced and collaborative, characterized by a bias toward action and a commitment to leveraging cutting-edge technology. We are particularly excited about integrating AI-native channels and automation to push the boundaries of how we engage audiences and accelerate growth for our security offerings. Your Impact You will own the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth for the Cisco security portfolio. You will translate complex business priorities into high-performing paid media plans across search, social, and emerging AI-native channels to ensure consistent lead quality and volume. By independently managing campaigns hands-on and the ability to manage external agency partners and cross-functional collaborators, you will scale our campaign reach while applying rigorous experimentation to optimize performance. You will actively implement AI-driven workflows to enhance campaign research, creative development, and optimization to ensure we deliver impactful results while maintaining brand quality and data privacy. Your day to day will involve internal and agency meetings, campaign performance auditing or campaign launches, and implementing optimizations for performance marketing goals. Minimum Qualifications Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing. Experience building and launching campaigns in advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit). Experience developing structured tests across audiences, creative channels, and landing-page experiences - conducting analyses of marketing activities to identify optimizations, operational bottlenecks, and data inconsistencies. Experience managing external media agencies, including briefing, directing, and validating campaign performance. Experience using AI or automation to improve campaign workflows, data analysis, and reporting with human review and validation to track lead flow, conversion, ABM alignment, program pacing, or engagement. Preferred Qualifications Experience with copywriting for digital ads (search, social, display), web analytics, tag management, CRM, or data-visualization systems. Experience with attribution modeling, incrementality testing, or customer-lifetime-value (CLV) optimization. Ability to translate complex performance data into clear, actionable recommendations for both technical and non-technical stakeholders. Experience marketing complex B2B technology, cybersecurity, or SaaS solutions across multiple stages of the customer journey. Creative judgment and experience developing actionable briefs for content, design, video, and animation partners and designers. Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our so