Paid Media Analyst at SupplyHouse.com

Job description

Real people. Real service. At SupplyHouse.com , we value every individual team member and cultivate a community where people come first. Led by our core values of G enerosity, R espect, I nnovation, T eamwork, and GRIT, we’re dedicated to maintaining a supportive work environment that celebrates diversity and empowers everyone to reach their full potential. As an industry-leading e-commerce company specializing in HVAC, plumbing, heating, and electrical supplies since 2004, we strive to foster growth while providing the best possible experience for our customers. We are looking for a Paid Media Analyst to join our Growth Marketing Team in our Marketing department. This individual will report into our Paid Media Manager and support the execution, optimization, and reporting of multi-channel paid media campaigns across search, shopping, social, video, and retargeting platforms. Working closely with partners across Marketing, Analytics, and Creative, this role will leverage data analysis and structured testing to improve campaign performance, increase efficiency, and help ensure our marketing investments deliver measurable business impact. If you’re passionate about digital marketing, enjoy digging into data to uncover opportunities, and are excited to optimize campaigns that drive profitable growth, we’d love to hear from you! This remote position is open to individuals who live in, or are open to relocating to, the following states: Arizona, Delaware, Florida, Georgia, Kentucky, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington. This position requires travel to our headquarters in Melville, NY 3 times per year for internal meetings and team building activities. We reimburse reasonable and necessary travel expenses, and you’re also welcome to work on-site anytime beyond these visits – our doors are always open. Role Type: Full-Time, Exempt Location: Remote Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility Base Salary: The expected starting salary for the position is $ 64,295 to $ 80,369 within a full position range of $ 64,295 to $ 96,433 annually. This range reflects the long-term earning potential for the role. Our starting pay practice is the minimum to middle portion of the range, depending on experience, qualifications, and internal equity, consistent with applicable law and it is rare for a new hire to start above the midpoint. Responsibilities: Support daily management of paid media programs, including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Video campaigns Execute and optimize search engine marketing (SEM) campaigns across Google Ads and Microsoft Ads, ensuring efficiency, coverage, and accuracy Assist with budget pacing and allocation of decisions based on performance data, test outcomes, and overall campaign objectives Design and implement structured campaign experiments to enhance ROI, conversion efficiency, and account scalability Build and optimize remarketing and retargeting campaigns across search, social, and display environments to improve customer engagement and retention Support launch and performance tracking of video campaigns across YouTube, paid social, and streaming TV platforms Monitor and analyze performance of product launches, promotions, and seasonal campaigns; synthesize data into actionable insights Prepare recurring reports and dashboards that communicate performance trends, testing outcomes, and recommendations to marketing leadership Collaborate with the Paid Media Manager and cross-functional teams to align campaign execution with broader marketing and growth initiatives Partner with platform representatives to stay informed on emerging features, beta programs, and industry best practices Maintain accurate campaign documentation and clean account structures to ensure reliable tracking, consistency, and long-term scalability Requirements: Bachelor's degree in Mar