Norton Brand and Growth Acquisition Lead at Gen Digital in New York, NY

Job description

About Gen Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. Role Overview This role leads the plan for how Norton acquires new customers: where media dollars go, which audiences and products get priority, the role of pricing and promotion and which tests unlock the next stage of growth. You set full-funnel media and performance goals, guide the Channel Centers of Excellence (CoE) on budget and priorities, and report weekly on what is working, what is at risk, and where to shift investment across owned, earned and paid channels. Key Responsibilities Planning and Investment Strategy • Set annual and quarterly acquisition goals and priorities, and partner with channel teams to plan the channels, tests, and calendar needed to deliver brand acquisition and performance goals. • Quarterback the full-funnel acquisition plan: own media spend and performance goals, and lead Channel CoE, Finance, Integrated Marketing, and Product partners to one plan and one set of priorities across owned, earned, and paid. • Drive audience, investment, channel mix, portfolio, and product priority decisions to meet KPIs, including CAC and growth targets. • Build the business case for each investment decision using unit economics: CAC, LTV, LTV:CAC, and payback period by channel, product, and geo. • Partner with analytics teams to develop marginal-return views of spend (such as diminishing returns curves), and use them to guide where the next dollar goes and where to pull back. Cross-Channel (Owned, Earned, and Paid) Guidance and in-Year Management • Guide Channel CoE teams across owned, earned, and paid channels with budget and goals; partner with them to adjust, shift, or add funding throughout the year. • Provide weekly guidance to CoE channels on spend, forecast, and performance, with adjustments to investment and priorities. • Continuously contribute to identifying gap-fill opportunities when channels under-deliver, and guide conversations with channel partners on shifting investment to close the gap. Performance Reporting and Forecasting • Report weekly on brand performance across owned, earned, and paid, broken out by channel, product, and geo, with insight into risks and opportunities for in-quarter and full-year results. • Update forecasts and flag risks and growth opportunities early. • Partner with Finance on quarterly reforecasts and ensure media plans reconcile to bookings, units, and revenue targets. • Own the storytelling for the business: build the weekly, monthly, and quarterly narratives on acquisition performance across owned, earned, and paid, with call-outs by channel, geo, and product as appropriate. Geo, Go-to-Market, and Pricing and Promotion Strategy • Drive geo-specific media investment strategy and plans, including geo campaigns and GTM support, based on each market's mix, opportunities, and unique needs. • Support Integrated Marketing and GTM teams with input into acquisition planning, ideas, investment strategy, and launch cadence for campaigns and new product launches, with an eye to how each intersects with and builds on existing baseline plans. • Guide pricing and promotional strategy for acquisition, partnering with Product Marketing, Pricing, and Finance to set offer priorities and test promotions by channel, product, and geo. Test-and-Learn and Growth Opportunities • Use market, geo, competitive, and media insights to design tests for growth across channels, geos, and formats. • Own the over