National Account Executive, UK&I at Yoto in London

Job description

We’re looking for a commercially curious and highly organised National Account Executive to support the growth of our B2B business across retail, trade, education, and wholesale partners in the UK & Ireland. It’s a really exciting time to join Yoto–we are moving fast, and there is a lot to achieve. Having primarily grown through direct-to-consumer channels, we are now expanding our B2B offering (and there are no shortage of opportunities to do so!). This role is ideal for someone with experience in B2B or retail sales who wants to deepen their account management skills, learn how to scale partnerships, and play a key role in the day-to-day running of a fast-growing B2B channel. You’ll support key accounts, manage a portfolio of independent partners, and work cross-functionally to ensure smooth commercial execution. About Yoto Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots . Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000. Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth. Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50. Named one of TIME Magazine’s Top 100 Inventions of 2020. We’re over 200 employees spread across the world.. and growing! We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it! What you’ll be doing : Support the B2B commercial strategy across retail, trade, education and wholesale, working with the B2B Lead on key account activity, promotions, range updates, seasonal planning and sell-in materials. Be the day-to-day commercial contact for our independent and smaller retail partners, looking after them from approval and onboarding through first order and ongoing reorders. Help onboard new national partners and keep account setup, catalogues, pricing and platform access (Shopify/B2B) accurate. Track performance against targets, maintain sales trackers and dashboards, and feed account-level insights into forecasting and demand planning, flagging risks and opportunities early. Keep things running smoothly day to day by resolving partner queries and working with Finance on invoices, remittances and billing questions. Collaborate with Marketing, Sales Ops, Supply Chain, Content and Commercial on launches, partner comms, order flow and stock, while keeping an eye on competitors and joining trade shows. What you’ll bring: Demonstrable experience in B2B sales, retail account management or commercial support, ideally working with retailers, wholesalers or trade partners (FMCG, toys, tech, gifts or consumer products a plus) Strong organisation and attention to detail, and comfortable juggling admin alongside commercial work Confident with numbers, reporting and basic sales analysis A clear, professional communicator, written and verbal, who enjoys working across teams Proactive and resourceful, happy to take ownership of tasks Curious about how accounts grow and scale, and keen to use digital tools, AI and emerging commerce tools to work smarter. Nice to have A passion for audio, content or consumer technology Exposure to forecasting, POs or stock planning, or to retail marketing campaigns with national retailers. Salary: £35,00