Marketing Specialist, Surgery Administration at University of Texas Southwestern Medical Center in Dallas, TX

Job description

WHY UT SOUTHWESTERN? With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the No. 1 hospital in Dallas-Fort Worth according to U.S. News & World Report , we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career! JOB SUMMARY The Department of Surgery is recruiting for a Marketing Specialist to develop and execute comprehensive marketing and communication strategies that engage patients, faculty, referring providers, and staff. This role will develop, implement and track department email, social media, podcast, digital campaigns, and events. The marketing specialist will also develop and create marketing materials, write, proofread, and edit creative and technical content across different mediums. This role will work closely with department leadership to align marketing goals with institutional strategy. Candidates should possess strong grammar usage as well as proofreading, copywriting and graphic design. BENEFITS UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include: PPO medical plan, available day one at no cost for full-time employee-only coverage 100% coverage for preventive healthcare-no copay Paid Time Off, available day one Retirement Programs through the Teacher Retirement System of Texas (TRS) Paid Parental Leave Benefit Wellness programs Tuition Reimbursement Public Service Loan Forgiveness (PSLF) Qualified Employer Learn more about these and other UTSW employee benefits! EXPERIENCE AND EDUCATION Required Education Bachelor's Degree Experience 3 years of related experience Preferred Skills: • Graphic design and Video Editing Experience • Experience growing surgical services, research and academic initiatives • Experience with social media and building campaigns • Healthcare experience This role is hybrid and will require remote and in-office work on a weekly basis. JOB DUTIES Plans, develops, and manages both brand marketing, outreach, and direct response marketing strategies and tactics that exchange the department's footprint in the regional market and beyond to achieve established goals. Directs the development of programmatic promotional materials as needed by clinical services. Works closely with UT Southwestern Creative and Web Services, to ensure consistent brand articulation across all channels and media. Develops, implements, and monitors systems and procedures necessary to the smooth operation of the marketing/communications/public relations function. Assumes primary responsibilities for the development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and the marketing team's editorial staff. Manages the work of outside vendors as appropriate and interfaces with agency resources as necessary to execute marketing and communications strategies. Maintains awareness of the local and regional competitive landscape and of key national market segments and trends. Proactively leverages Medical Center research and other existing sources of information to generate innovative marketing initiatives. Finds and develops stories of specific topics and contributes to website content, news releases, and articles for publications. Maintains close working relationships with writers who cover medicine and science to ensure frequent coverage of UT Southwestern's research an