Marketing Specialist at Smithfield Foods in Smithfield, VA

Job description

If you are currently employed at Smithfield, please log into Workday and submit your application through the Jobs Hub. Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact. Apply Now! THE VALUE YOU’LL BRING: The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. As a Marketing Specialist with Smithfield, you will help drive the success of iconic brands including Smithfield, Eckrich, and Nathan's Famous by supporting a wide range of brand management, marketing, and business initiatives. You will analyze consumer, category, and financial data to uncover insights and opportunities; develop marketing briefs and business recommendations; coordinate cross-functional projects; and support the execution of campaigns, innovation launches, digital content, public relations, and influencer programs strategy. Success in this position hinges on effective teamwork with internal partners, external vendors, and customers to deliver best-in-class results. WHAT YOU’LL DO: The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned. Brand Management & Marketing Execution Support the development and execution of annual brand plans, integrated marketing campaigns, innovation launches, and business initiatives that drive brand growth and profitability. Assist Brand Managers in developing marketing strategies, promotional programs, and consumer-facing communications across digital, social, retail, and shopper marketing channels. Lead the creation of marketing briefs for agencies and internal partners, ensuring clear objectives, target audiences, key insights, messaging, deliverables, timelines, and success metrics. Support innovation projects by coordinating timelines, deliverables, and cross-functional communication throughout the process. Consumer Insights & Business Analytics Analyze syndicated data sources including Circana (POS and panel) to identify trends, opportunities, competitive dynamics, and performance drivers. Utilize consumer research, Mintel reports, custom studies, surveys, and marketplace insights to inform business recommendations and strategic initiatives. Develop recurring business reviews, category analyses, and performance scorecards to assess brand health and campaign effectiveness. Monitor marketing program performance and ROI, translating findings into actionable recommendations. Financial Management & Reporting Support annual budget planning and monthly budget tracking for assigned brands and initiatives. Assist with P&L analysis, forecasting discussions, and post-promotion evaluations to support informed business decisions. Partner with Finance to monitor spending against budget and identify opportunities for efficiency and optimization. Digital, Content & Asset Management Maintain and update product information, creative assets, and content across brand websites, retailer platforms, and digital commerce channels. Manage and organize digital asset management systems and marketing asset libraries, including packaging files, photography, videos, sales materials, and brand guidelines. Social Media, Influencer & PR Support Review and coordinate social media content calendars, creative assets, and community manageme