Marketing Specialist at Avient in Kennesaw, GA

Job description

Color & Additives – US & Canada | Kennesaw, GA At Avient, our people power our performance. As a Marketing Specialist for Color & Additives US/CAN , you will play a visible role in executing strategic marketing initiatives by providing operational, communications, and event management support across product marketing, customer engagement, and commercial activities. The Marketing Specialist partners closely with Product Managers, Sales, Marketing Communications, Customer Service, and Manufacturing teams to coordinate programming, maintain digital content, manage technical documentation, support customer-facing events, and ensure effective communication of product and marketing strategies. You will play a critical role in delivering high-quality marketing materials, enhancing the customer experince, and supporting business growth by executing campaigns, promotions, and commercial initiatives. This hands-on role is ideal for a Marketing Specialist interested in B2B marketing, manufacturing, industrial products, or technical industries. This role is ideal for someone who is passionate about ESG, builds trusted partnerships with operational leaders, and drives continuous improvement. What You'll Do Product Marketing Support Provide day-to-day support to Product Managers in executing strategic marketing initiatives and product-related programs Support the implementation of product launch activities and commercial programs Assist in monitoring sales performance, gross margins, pricing, and profitability against established objectives and control standards Marketing Communications & Content Management Maintain and update company website content to ensure accuracy, consistency, and alignment with marketing objectives Develop, schedule, and maintain social media content across designated platforms Support development of advertising campaigns, sales programs, and customer communication initiatives Assist in developing technical presentations, product specifications, and application-focused literature Support customer-facing communications by managing incoming inquiries to a shared inbox, coordinating responses to technical questions, and ensuring consistent, professional communication with customers and distribution partners Technical Documentation & Customer Support Manage and coordinate the ongoing design, maintenance, creation, and updates of technical literature such as Product Information Bulletins (PIBs) and Technical Data Sheets (TDSs), Safety Data Sheets (SDSs), sales collateral, and promotional materials Assist in developing technical presentations, product specifications, and application-focused literature Help ensure product information remains accurate, compliant, and readily available Marketing Operations & Administrative Support Process and manage Ariba and Coupa requisitions, purchase orders, invoices, and payments Maintain records and documentation related to marketing expenditures and vendor activities Support budget tracking and reporting activities for marketing programs and events Leverage Artificial Intelligence (AI) platforms and tools (e.g., Microsoft Copilot, ChatGPT, or similar) to support content development, research, data analysis, and marketing productivity What You Bring Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required Internship, co-op, campus leadership, or up to 2 years of experience in marketing, communications, business, or a related field (preferred) Experience with event planning, student organizations, trade shows, customer events, or promotional activities Experience creating content for websites, social media platforms, newsletters, or digital communications through coursework, internships, or extracurricular activities (preferred) Proficiency in Microsoft Office Suite, including PowerPoint, Excel, Word, and Outlook Exposure to procurement, purchasing, or enterprise systems such as Ariba, Coupa, or similar platforms is beneficial but not required