Marketing Operations Senior Manager at Talkdesk in San Francisco, CA

Job description

About the Role Talkdesk competes in a fast-moving enterprise market where durable, efficient growth separates market leaders from companies that simply outspend their way to results. To win, Talkdesk needs a disciplined go-to-market engine: one where every investment translates directly into results, resources are deployed with precision, and strategy converts to flawless execution. This role of Senior Manager of Marketing Operations is central to delivering on this need. Sitting at the bridge between high-level GTM strategy and day-to-day execution, you will ensure marketing investments directly drive pipeline and business growth. You will give leadership the strategic clarity needed to deploy resources for maximum return, while establishing the framework that clearly demonstrates marketing's full value. You are at the center of the Marketing organization, partnering directly with the CMO, marketing leadership, campaign leads and project managers. While your peers manage the underlying martech systems, automation workflows and campaign requests, you will own the operational rhythms that power the department: fiscal planning, cross-functional program governance and actionable executive insights. In practice, that means championing insights over information. You will look past reports and dashboards to uncover the root causes behind the numbers, analyzing full-funnel performance to guide what programs to scale, what to reduce and where the next dollar of investment should go. It means serving as the operational driver for the CMO's key strategic initiatives, translating annual priorities into structured execution roadmaps, milestone tracking and cross-functional accountability. It also means breaking down team silos to accelerate speed to market: rearchitecting workflows across creative, content, web, social, product marketing and demand gen to help the entire marketing organization operate with greater velocity. What You'll Own Executive Impact and Demonstrating Marketing Value : Build and lead the framework that articulates the strategic and commercial value of marketing to executive stakeholders. Connect marketing programs not only to pipeline generation, but to full-funnel velocity, deal acceleration, account progression and overall revenue contribution. Actionable Insights over Reports : Deliver the interpretive layer that turns performance data into business decisions. Leverage our context and systems to develop the narrative behind the metrics. Diagnose full-funnel health, evaluate program efficiency, identify underperforming initiatives to discontinue, and provide data-backed answers to key questions about marketing investment and effectiveness. Strategic Initiatives and Program Governance : Serve as the operational driver for high-visibility departmental priorities. From CMO priorities, build the operational roadmap, coordinate cross-functional dependencies, establish milestone tracking and drive execution through completion. Fiscal Planning and Budget Optimization : Partner with marketing leadership to create and manage the annual and quarterly marketing budget and operating plan. Track plan performance across fiscal cycles, evaluate ROI across segments and motions and provide actionable reallocation recommendations to the leadership team to maximize return on spend. Silo Elimination and Cross-Functional Speed : Redesign fragmented, multi-step handoffs between functions. Implement best practices, tools and AI capabilities to replace disconnected, multi-ticket intake processes with unified, streamlined campaign workflows that cut turnaround times while maintaining high quality. Applied AI Enablement : Drive practical AI adoption across the marketing organization. Identify repetitive administrative bottlenecks and train marketing team members to leverage our AI tools and native capabilities in our platforms to accelerate marketing deliverables, develop deeper insights and empower self-service execution. Who You Are You