Marketing Manager, Patient Services Strategy, Gastroenterology at AbbVie in Mettawa, IL

Job description

The Marketing Manager, Patient Services Strategy, Gastroenterology plays an important role in the development of our patient support strategies. This position directly interacts with brand partners ensuring both patient and provider needs are met.  The position is a critical linkage point between the US Commercial Brand Team and the US Patient Services for Skyrizi Ulcerative Colitis and Crohn’s Disease Gastroenterology.  This role is responsible for overall Skyrizi Gastroenterology Patient Support Program performance and accountability, including program marketing strategy, design, brand alignment, asset execution, and program performance.  This person will be responsible for supporting program enhancements, program launches, partnering with brand Sales and Marketing, Legal/Compliance, and additional stakeholders to create exceptional patient treatment plan experiences.  Major Responsibilities:  Operates in the finer details, executing on marketing projects leading up to larger program initiatives  Support leadership creation of PSP strategic & tactical planning by providing strategic lens   Establish and maintain appropriate relationships with commercial business partners in sales, managed healthcare, trade and marketing teams  Builds awareness of PSP offerings throughout brand teams by socializing content with brand team members (managers, and fellow associate directors)  Provides AbbVie Patient Services (APS) input to Brand marketing executions, identifying and resolving incongruencies, and synergizing messaging  Facilitates discussion of operational opportunities & efficiencies between APS teams and brands   Manages marketing program assets, updating and refining as needed  Defines and tracks key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform strategic recommendations.  Partners with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into actionable marketing strategies.  Supports development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.  Manages marketing materials through appropriate review processes, ensuring marketing assets are accurate, compliant, on-brand, and delivered on timeline.  Leads cross-functional workstreams and influences stakeholders without direct authority to drive alignment, decision-making, and execution.  Experience with patient support programs, specialty pharmacy, reimbursement support, access services, hub services, or care model design preferred.  Significant Work Activities  Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)  Bachelor’s degree required; MBA or advanced degree strongly preferred   5+ years of marketing experience in pharmaceutical / biotech or healthcare services; brand, digital, and patient service marketing experience strongly preferred  Deep commitment to supporting patients and improving their treatment experience   Understands overall Patient Support Program (PSP) vision and strategy, helps define, document, and communicate the vision  Understands and can navigate PSP components to help troubleshoot issues and maximize overall program performance  Strong project management skills with the ability to prioritize, influence, and execute in a fast-paced, matrix environment  Understands business and compliance guardrails and asks appropriate questions to drive business forward  Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.   Strong background in consumer or HCP marketing, patient engagement, retention strategies.  Proficient plan