Marketing Manager - DACH at Stoïk

Job description

About Stoïk Stoïk protects European SMEs and mid-sized companies against cyber risk. Founded in 2021, Stoïk is a cyber insurer that combines cyber insurance with our own security tools, managed services and an in-house incident response team (CERT), so we support companies before, during and after an attack. Our CERT sees first-hand which attacks cost companies money, and that shapes the prevention we build. Our ambition: become the CISO of Europe. 15,000+ companies protected across 7 European markets 2,000+ broker partners 300+ incidents handled by our CERT every month 200+ people, backed by €70m+ from a16z, Alven and Munich Re The team You'll join the Marketing team, working in close collaboration with the Country Manager, local leadership and sales teams, and local event managers: exposure that will let you have a big impact and quickly get up to speed on local strategy. You'll also collaborate with 3 Marketing Managers based in our other markets, and with our Global Marketing team (Brand & Communication, Product Marketing): a genuine internal network for benchmarking, sharing best practices, and contributing to the group's marketing strategy. What you'll do The DACH (Germany & Austria) markets are among the pillars of Stoïk's European expansion. After proving itself in the French market, our model is gaining traction in these regions, driven by growing demand from local SMEs and mid-sized companies to protect themselves against cyber risk. We're looking for our Marketing Manager - DACH to build and deploy our on-the-ground presence across these regions: a role that is both strategic and highly hands-on, with real latitude to experiment and sustainably grow our local footprint. You'll be the driving force behind our field activation strategy across the DACH markets, with a direct influence on how Stoïk is perceived by our IT partners, brokers, and local SME/mid-market leaders. DACH field marketing strategy Build a deep understanding of how the Stoïk brand is perceived by our target audiences (brokers, SME/mid-market leaders, IT service providers): interviews, competitive intelligence, analysis of on-the-ground feedback. Adapt our global positioning and messages to local specifics, and challenge them with evidence from the field. Build and drive a coherent, ambitious, and measurable multichannel content strategy. Deployment and execution Define and manage the editorial calendar in coordination with the group communications team. Lead Stoïk's presence on social media, LinkedIn as a priority (quotes, testimonials, new-hire announcements, Stoïk's presence at various events): editorial line, writing posts, visual briefs for the designer, community management. Manage Press Relations: relay HQ announcements locally, translate press releases and press content, and manage relationships with local press agencies to boost Stoïk's visibility in the DACH markets. Localize and roll-out group marketing assets and communications, adapting them to local needs and ensuring smooth adoption by the local teams. Design and run local email campaigns targeting brokers, IT partners, and prospects, including the Country Manager newsletter. Produce local content and stories: customer testimonials, articles and, with our Events Managers, content for webinars and events (decks, round-table storylines). Set up and manage partnerships with local professional associations (sponsorship, participation in their events, cross-visibility), as well as local awards applications. Measure the performance of actions (reach, engagement, leads generated) and iterate accordingly. What we're looking for At least 4 years of experience as a Marketing Manager or in Content Marketing in a B2B tech environment, ideally at a fast-growing scale-up. Proven experience in community management and running social media in a B2B context, with a strong affinity for LinkedIn. Genuine command of content marketing and external communications: you know how to adapt global messages to a