Marketing Manager Benelux at Intuitive

Job description

This position implements and executes marketing programs for the assigned territory and drive adoption and growth of da Vinci Ò surgical procedures. The focus is in strategic growth areas for General Surgery, Urology, Gynecology and Thoracic Surgery with potential further expansion towards other clinical indications. The Marketing Manager is also expected to work with cross-functional sales and training teams, working closely with the European marketing group. The primary function of this position is to be able to execute on the following global marketing standards at a local level: Understand the market – Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc. Clinical Expertise – Knowledge of the OR environment and clinical applications of robotic surgery Develop Speaker/Teacher /Executive KOLs – with strong technique, outcomes, and use of advanced technology. Quantify the impact (QTI) – clinical, economic, strategic evidence - of key daVinci surgeons/hospitals as references. Align with relevant Surgical and Executive societies on daVinci surgery to ensure support and partnership. The Marketing Manager works closely with regional Sales Specialty Manager, EU Marketing as well Sales leadership, contributing to the regional marketing Strategy. Roles and Responsibilities: Understand your market Develop and execute marketing tactics with a focus on General Surgery, Urology, Gynecology and Thoracic Surgery. This includes detailed activities to be implemented in a defined timeline and budget alignment with Director Marketing Fr BNL and Event organization team, strong collaboration with the European marketing team and local sales leadership. Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and action planning purposes. Technical and Clinical Expertise Demonstrated strong knowledge of the technologies included Intuitive's product portfolio. Solid clinical knowledge related to various applications and approaches relevant to our products. Build Value Props Stories, Tools, Events and Engage 3Ps Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products, and system sales. Develop Speaker/Teacher/ CaseObs / Executive KOLs Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da VinciÒ Surgery. Develop proctors based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes. Quantify the impact (QTI) – clinical, economic, strategic evidence Work closely with Local Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets. Collect, analyze, and share competitive data for strategic positioning and initiatives. Validate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors. Align with relevant Surgical and Executive societies   Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence. University's degree in life science or business discipline. Minimum 6 years of related experience with a university degree minimum related experience or equivalent including Clinical/Product marketing experience in a therapeutic medical device company. General Surgery, Urology, Gynecology or Thoracic experience preferred. Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired. Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption. Demonstrated success in building and delivering clinical education an