Marketing Manager, Automation at QuidelOrtho

Job description

The Opportunity QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic. Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all. The Role At QuidelOrtho, we're advancing the power of diagnostics for a healthier future for all . Join our mission as our next Marketing Manager, Automation. The Marketing Manager, Automation is responsible for leveraging marketing automation tools and technologies to create, execute, and optimize marketing campaigns. The role enhances lead generation, nurturing, and conversion; represents and supports North America new product development by bringing Voice of Customer into the development process; aligns with Global Marketing on product lifecycle strategy; builds compelling portfolio positioning and messaging; and leads cross-functional commercialization of automation solutions and services. The role also supports business planning, market analysis, forecasting, operating reviews, service-related marketing, and customer and field engagement. The Responsibilities Develop and execute Automation marketing strategies, plans, and playbooks aligned with North America commercial objectives to drive revenue growth, customer retention, customer adoption, lead generation, system placements, and competitive differentiation. Lead the development and execution of integrated marketing initiatives and campaigns that promote Automation and associated service offerings, increase brand awareness, drive customer engagement, and support pipeline growth and funnel conversion. Develop and maintain customer-facing and internal value propositions, positioning, messaging, collateral, and promotional tools to ensure consistent, differentiated communication and effective commercialization of Automation solutions. Partner closely with Sales, Field Service, Learning & Development, and Business Unit and Channel Marketing to support customer acquisition, implementation, onboarding, training, and customer success while ensuring commercial teams achieve required product knowledge and capability levels. Identify customer segments, unmet needs, market opportunities, competitive threats, and emerging healthcare trends through market research, Voice of Customer (VoC), customer engagement, and business analysis to inform growth strategies, product development priorities, and business case development. Collaborate across regional and global cross-functional teams to align strategy, campaigns, messaging, tools, training, and commercialization efforts while effectively communicating business priorities and market insights to key stakeholders. Manage field marketing initiatives and commercial support activities , including sales enablement programs, Salesforce.com target management, funnel growth and pull-through activities, customer events, trade shows, and annual sales meetings. Establish, monitor, and report key performance indicators, Salesforce metrics, forecasting measures, and ROI analyses to evaluate program effectiveness, optimize investments, and support monthly and quarterly operating reviews. Provide ongoing market intelligence and customer insights to improve commercial effectiveness, operational performance, customer experience, and understanding of customer buying behaviors while ensuring current and future solutions deliver compelling value for customers an