Marketing Manager at The University of Chicago in Chicago, IL

Job description

Department UCP Marketing, Enrollment & Outreach About the Department Innovative, career-driven learning experiences define University of Chicago Professional. In our commitment to spread the University's knowledge as broadly as possible, we offer impactful and flexible programs and courses that introduce individual and corporate audiences to up-to-the-minute research, the latest standards in their field, a new professional network, and the University of Chicago's rich intellectual community. Our instructors, seasoned professionals all, deliver unparalleled expertise drawn from years of industry experience. We give our students the tools to succeed in our fast-moving, interconnected world and achieve a competitive edge at any stage of their careers. Job Summary The Marketing Manager supports the execution of UCPro’s integrated marketing, communications, and audience engagement strategy in support of professional, executive, and lifelong learning programs. This position contributes to modern marketing efforts across digital channels and supports experimentation with emerging tools and approaches, including AI-enabled content creation, marketing automation, audience analytics, video storytelling, and personalized engagement strategies. Reporting to the Senior Director of Growth, Marketing and Engagement, the Marketing Manager develops and executes marketing campaigns, creates digital content, manages audience communications, and supports enrollment and engagement initiatives across a portfolio of non-degree offerings. This role works collaboratively with academic partners, enrollment teams, vendors, and internal stakeholders to strengthen awareness, drive learner engagement, and support sustainable portfolio growth. Responsibilities Executes integrated campaigns across paid, owned, earned, email, digital, and partner channels to drive enrollment, engagement, and brand visibility across UCPro’s portfolio of professional and executive education programs. Builds and maintains campaign calendars and timelines for program launches and ongoing recruitment efforts. Supports audience segmentation and targeted outreach to prospective learners, alumni, executives, and employers. Develops marketing content across email, web, digital ads, newsletters, blogs, video, webinars, and social media. Collaborates with academic and program teams to translate complex ideas into compelling, audience-centered messaging. Ensures messaging consistency and brand alignment across communications materials. Supports digital marketing across email, CRM, paid media, web, and social platforms. Helps build alumni engagement, learner referral, and lifelong-learning communications strategies. Coordinates webinars and virtual events that keep learners engaged and coming back. Creates or coordinates short-form video and multimedia storytelling to boost awareness. Pilots AI-enabled marketing tools and workflows to improve content creation, personalization, and campaign performance. Tracks emerging trends in marketing technology and audience engagement. Monitors and reports on campaign performance, engagement, lead generation, and enrollment metrics. Assists with A/B testing, marketing experimentation, and optimization efforts . Works with internal analytics and systems teams to maintain accurate campaign tracking and reporting. Coordinates marketing projects across internal teams, academic partners, agencies, and vendors. Manages timelines, deliverables, and approvals for marketing initiatives. Supports vendor relationships for creative, advertising, and digital services. Develops marketing communications, advertising, or publicity materials with a moderate level of guidance from others. Develops, plans, and coordinates the development and production of marketing and publicity materials and campaigns, ensuring deadlines and budgets are met. Performs one or more of the following marketing functions: marketing communications /advertising; Web blogs or digital marketing;