Marketing Executive_MAC at Estée Lauder Companies in Seoul

Job description

Description JOB OVERVIEW In this role, you will deliver GTM marketing plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. You collaborate with DCM(Digital Commerce & Marketing) team for digital, CRM, and media executions. You will lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence. ACCOUNTABILITIES • Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e.campaigns, new product launch) and all channels for total brand, in partnership with extended DCM team and commercial. • Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod team and brand team. • Partner with DCM Media and CRM for local execution of campaigns • Partner with Online and commercial teams for execution of omnichannel plans and activations • Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency. • Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any). • Partner with owned media expertise in DCM to localize media plans and manage the operations across all brand owned media platforms. • Partner with earned media expertise in DCM on influencer selection and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations. Qualifications Education - University-level education Experiences - Minimum 3+years of experience in marketing, preferably in the cosmetics or FMCG industry Competencies - Prior experience in Consumer and Omnichannel Marketing - Strong analytical and presentation skills - Strong interpersonal and communication skills - Detail orientated with strong sense of work prioritization, a fast learner - Passion for new technologies and digital consumer trends - Excellent proficiency in written and spoken English & Korean