Marketing Director Philippines at Mondelēz International in Paranaque City

Job description

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. The Philippines is one of the most compelling marketing leadership roles in Southeast Asia. You will lead a multi-category portfolio of power brands, each at a different stage of its growth journey, in a market of over 110 million consumers where snacking culture is deeply embedded in daily life. The intersection of traditional trade, modern retail, and rapid digital adoption creates a uniquely complex and rewarding commercial landscape. Meals & Beverages Eden is the undisputed leader in cheese spreads and a household staple across Filipino kitchens. Cheez Whiz holds significant equity in a complementary space. Tang is a beloved powdered beverage brand with scale and a transformation agenda to unlock its next chapter. These are categories with clear growth headroom. You will define and own the category growth strategy for each, accelerating growth through strengthening the core brands and leading breakthrough innovation in formats, occasions, and adjacencies. Biscuits Oreo is a global icon with strong momentum in the Philippines and a clear ambition to become the iconic biscuit brand in the market. Your challenge is to unlock Oreo's full potential, driving it towards undisputed category leadership whilst identifying whitespace expansion opportunities to build a winning biscuit portfolio. Chocolate Cadbury Dairy Milk and Toblerone sit in a category with significant headroom. This is a market development challenge: driving penetration, unlocking new consumption occasions, and making chocolate a more habitual part of Filipino snacking culture. You will define and lead the strategy to build these brands by expanding the category itself, capitalising on growing consumer appetite for affordable indulgence and celebration occasions. How you will contribute Portfolio Strategy and Commercial Impact Own end-to-end brand and portfolio strategy for the Philippines, making smart trade-offs across categories to fuel the business's growth ambition. Drive profitable top-line growth through strong P&L orientation, resource prioritisation, and commercial judgement that goes well beyond brand creativity. You will be accountable for both the quality of the thinking and the rigour of the delivery. Modern Marketing in a Digitally Dynamic Market The Philippines is one of the most socially connected consumer markets in the world, with among the highest daily social media usage globally. You will lead marketing that is culturally fluent, platform-native, and built for how Filipino consumers actually discover, engage with, and buy brands today. This includes social commerce, creator partnerships, performance marketing, data-driven media optimisation, and building brand love in feeds as well as in store. You will do this across a retail landscape that demands distinct playbooks: large Modern Trade accounts, a vast and fragmented Traditional Trade network that remains the backbone of FMCG distribution, and fast-growing e-commerce platforms where discovery, conversion, and loyalty each operate by different rules. Innovation and Brand Building Drive breakthrough innovation in Meals and Beverages, defining new formats, occasions, and adjacencies that unlock category growth. For Biscuits and Chocolate, lead excellent localised execution of global and regional innovation with deep understanding of Filipino consumer behaviour, cultural nuances, and the competitive landscape. Define locally relevant brand positioning that resonates authentically, from the sari-sari store in a provincial barangay to the convenience-store culture of Metro Manila. Matrix Navigation and Stakeholder Leadership Operate effectively within the Mondelēz matrix, working closely and collaboratively with global and regional teams across Equity and Innovation, Insights and Analytics, and cross-functional partners. Put the Philippines on the map as a