Marketing Director, PCIG at Boston Scientific in Maple Grove, MN

Job description

Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Global Franchise Marketing Director of PCIG is responsible for upstream and downstream marketing and creating the product roadmap for the PCIG franchise within the Interventional Cardiology division. PCIG or intravascular imaging is a critical technology used in PCI procedures, providing Interventional Cardiologists the visualization needed to perform PCI procedures safely and effectively. This position is is responsible for shaping the long-term portfolio strategy, identifying new market opportunities, and advancing business development initiatives to drive sustainable divisional growth. Key activities for the Director include setting strategic direction for the PCIG franchise, meeting revenue & profitability targets globally, executing marketing strategy initiatives across the franchise (inclusive of business development, new markets, and portfolio marketing), building a high-performing team, and working cross-functionally to integrate marketing strategies with NBD, legal, regulatory, operations, clinical, medical affairs and education, HEMA, and sales. Your responsibilities will include: Lead all aspects of PCIG Global Marketing while also playing a key role on the cross-functional franchise leadership team. Play a key role on the Interventional Cardiology Leadership Team focused on all aspects of running the business (NPD, operations, sustaining, etc.). Develop and execute multi-year, integrated commercial plans for the PCIG franchise, ensuring alignment with divisional objectives, the Strategic Plan, and US Annual Operating Plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives. Act as a global thought leader and ambassador for the PCIG franchise internally and externally. Develop relationships with key opinion leaders across the world. Lead and develop a high-performing global marketing team, fostering a culture of accountability, innovation, and collaboration. Foster a diverse and inclusive team that lives the BSC core values. Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes. Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success. Oversee franchise global marketing plan execution. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs. Ensure visibility to marketing impact, success measures and metrics. Identify and assess opportunities in adjacent or emerging markets, including geographic expansion and new procedural pathways. Collaborate with Corporate Strategy and Business Development to evaluate inorganic growth opportunities, including partnerships, licensing, and acquisitions. Support diligence, strategic rationale, and integration planning for new business development opportunities. Translate market trends, competitive dynamics, and healthcare economics into actionable strategic recommendations. Coordinate strategies, action plans and communication across the regions as well as other marketing stakeholders to drive cross-functional alignment. Champion the voice of the business and customer within the Interventional Cardiology business. Translate