Marketing Creative Strategist at D&H Distributing

Job description

Marketing Creative Strategist This is a hybrid role that can be based in either Harrisburg, PA or Clearwater, FL. Please note, candidates must be located within 60 miles of either office location. This is a Hybrid role. D&H is growing! Join 100+ year old Employee-Owned technology distributor, offering end-to-end solutions for today's resellers, retailers, and the clients they serve across the SMB and Consumer markets. We are empowered by our employee Co-Owners who provide the industry’s best service, and we promote a collaborative culture. We offer an Employee Stock Ownership Plan, 401k, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement, Work from Home Reimbursement, Employee Purchase Program, Tuition Assistance and much more! As a D&H Co-Owner you receive numerous discounts on services. We feel strongly about giving back to the community and promoting sustainable, eco-friendly business practices. Summary The Marketing Creative Strategist is a strategic marketing architect responsible for transforming business objectives, vendor priorities, audience insights and sales goals into integrated campaign strategies, messaging frameworks, creative direction and measurable outcomes. The role leads the campaign lifecycle from discovery and strategic planning through messaging, creative development, channel planning, activation, reporting and optimization across digital, web, email, social, video, print, sales enablement and internal communications. CORE COMPETENCIES Integrated campaign strategy Audience and value-proposition development Messaging architecture Creative strategy and direction Multi-channel planning Campaign analytics and optimization Cross-functional stakeholder alignment Marketing technology and campaign operations Responsibilities Campaign Strategy & Planning Develop integrated campaign strategies aligned to business objectives, vendor priorities, audience needs and sales goals. Lead discovery and intake activities that convert stakeholder input into strategic briefs, messaging frameworks, execution plans, timelines and success measures. Define target audiences, business and communication objectives, value propositions, channel roles, content requirements and intended audience actions. Prioritize campaign opportunities based on strategic value, audience relevance, business impact, timing, available investment and organizational capacity. Facilitate campaign alignment, decision-making and post-campaign review sessions with marketing, sales, creative, events and business stakeholders. Creative Strategy & Direction Connect campaign objectives to creative execution through audience insight, brand alignment, channel context and marketing best practices. Develop creative strategies that establish campaign themes, tone, storytelling approach, content hierarchy, visual direction and engagement tactics. Guide creative partners in translating campaign strategy into coordinated concepts, content experiences and channel-specific executions. Review concepts and creative outputs against the approved strategy, audience needs, messaging framework, brand standards, channel requirements and measurable objectives. Provide strategic direction for partner-facing campaign materials, enablement content, promotional assets and campaign kits. Messaging Architecture & Content Strategy Create campaign messaging architectures that organize audience insights, core value propositions, proof points, calls to action and channel-specific message variations. Develop, edit and refine audience-focused content across digital, web, email, social, video, print, advertising, sales enablement and internal communications. Tailor messaging for customers, vendor partners, employees, sales teams, media and other external business audiences. Translate complex technology topics and business priorities into clear, accessible and engaging narratives aligned to campaign strategy. Establish content priorities and guide how me