Marketing and Communications Manager - IPS at University of Tennessee System in Knoxville, TN

Job description

The Marketing and Communications Manager provides organization-wide leadership and strategic direction for MTAS marketing and communications. The position leads the development, implementation, and evaluation of an integrated marketing and communications strategy that supports MTAS strategic priorities and encompasses branding, messaging, digital communications, publications, outreach, customer engagement, and other communications activities across MTAS programs and service areas. Reporting to the Executive Director, the position serves as MTAS's lead marketing and communications professional and provides strategic counsel to agency leadership. The position establishes organization-wide marketing and communications priorities, strategies, standards, and practices and provides functional leadership for communications activities across the organization. The position also serves as MTAS's strategic communications and marketing partner with TML and PEP, leading the development of coordinated statewide strategies for communicating with and engaging Tennessee municipalities. Through these partnerships, the position provides leadership in identifying communication priorities, audiences, messaging, and outreach approaches to strengthen the reach and effectiveness of communications with municipal customers across Tennessee. Lead the development, implementation, and evaluation of organization-wide marketing and communications strategy. • Establish organization-wide marketing and communications priorities aligned with MTAS strategic goals and customer needs. • Develop and lead integrated strategies for communicating MTAS services, resources, expertise, initiatives, and priorities to municipal customers and stakeholders. • Provide strategic direction for marketing, branding, messaging, digital communications, publications, outreach, and customer engagement across MTAS programs and service areas. • Identify emerging communications opportunities and needs and develop appropriate organization-wide strategies and responses. • Provide strategic marketing and communications counsel to the Executive Director and MTAS leadership team. • Establish measures for evaluating the effectiveness and reach of MTAS marketing and communications efforts and use results to inform future strategy. Lead statewide strategic marketing, communications, and outreach partnerships serving Tennessee municipalities. • Serve as MTAS's strategic communications and marketing partner with TML and PEP, leading the development of coordinated statewide strategies for communicating with and engaging Tennessee municipalities. • Lead collaborative strategic planning with TML and PEP to identify statewide communication priorities, audiences, key messages, outreach approaches, and opportunities for coordinated customer engagement. • Develop strategies that leverage the communication channels, resources, expertise, and reach of MTAS and its partners to strengthen communications with municipal customers across Tennessee. • Identify opportunities for coordinated statewide marketing and communications initiatives that increase awareness of and access to services, training, resources, and expertise available to Tennessee municipalities. • Represent MTAS in strategic marketing and communications planning with TML, PEP, and other organizations serving Tennessee municipalities. • Evaluate statewide communication and outreach opportunities and recommend strategies for strengthening engagement with municipal customers throughout Tennessee. Provide functional leadership and strategic direction for marketing and communications across MTAS programs and service areas. • Establish and maintain organization-wide communications standards, messaging, practices, and processes. • Provide strategic direction for the development and coordination of communications across MTAS programs and service areas to ensure consistency with organizational priorities. • Lead the development of integrated content str