Marketing and Communications Coordinator – Zimpleman College of Business at Drake University in Aliber Hall

Job description

Zimpleman College of Business - Strategic Initiatives ‌ Department Summary: Drake University's Zimpleman College of Business is committed to nurturing a high-performance work culture that provides meaningful career opportunities for faculty and staff, and is focused on creating an authentically diverse, inclusive, and equitable environment for all. The College's North Star is centered on equipping students to do well by doing good, empowering them to contribute to the global economy and society. With 54 full-time faculty and staff members, we work as a team to ensure Zimpleman students are equipped with the technical skills, business acumen, and experience to prepare them for immediate and lasting success. To learn more about the College, visit: https://www.drake.edu/zimpleman/ Job Summary: Drake's Zimpleman College of Business is looking for a marketing and communications coordinator to join our team. This is a full-time, 12-month position. A core function of this role is to partner in the development and implementation of marketing and communication strategies across a variety of channels to support the Zimpleman College of Business. We are looking for someone with relevant experience and a creative and collaborative spirit. Minimum Qualifications: • Bachelor's degree in marketing, communications, public relations, journalism, or a related field and/or 2 years of relevant experience. • Strong writing, editing, proofreading, skills. • Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. • Strong interpersonal and communication skills with the ability to collaborate effectively across diverse stakeholder groups. • Proficiency with Microsoft Office and common marketing platforms, including email marketing and website content management systems. Preferred Qualificati ons: • Five or more years of experience in marketing, communications, public relations, social media management, journalism, or a related field. • Experience working in higher education; experience in business education is especially desirable. • Demonstrated ability to translate complex academic, research, or business concepts into compelling content for multiple audiences. • Experience with social media management, content creation, and analytics tools. • Experience managing websites and content management systems (CMS). • Knowledge of digital marketing strategies, including email marketing, SEO, paid social media, and audience segmentation. • Experience using Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or similar design platforms. • Experience with photography, videography, and multimedia storytelling. • Experience managing relationships with external vendors, agencies, or freelance creatives. • Experience supporting student recruitment, enrollment marketing, alumni engagement, donor communications, or executive education initiatives. • Understanding of brand management and maintaining consistency across communication channels. • Experience working with faculty and senior leaders to develop strategic communications. • Event promotion and coverage experience. Job Duties: 45% External Communications • Write and publish articles for the news section of the website to promote programs and highlight faculty, staff, and student work and achievements. Develop distribution plans and edit content accordingly to repurpose the content for other channels. • Lead the development of program-specific marketing and communications, including communications related to the School of Accounting and School of Actuarial Science and Risk Management. • Serve as project manager on all marketing and communications-related work for Zimpleman, working alongside partners in University Communications and Marketing (UCM) as necessary. • Serve as the point person for updates to the Zimpleman College of Business portion of drake.edu, partnering with UCM where necessary. • Lead production of the quarterly alumni newsletter (Le