Manager - TikTok Shop Content (LDB) at L'Oréal in New York, NY

Job description

Job Title: Manager - TikTok Shop Content (LDB) Division: L'Oréal Dermatological Beauty Division (LDB) Location: New York, NY (10 Hudson Yards) Reports To: AVP, TikTok Shop, LDB WHO WE ARE: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Dermatological Beauty, our mission is to make a positive impact on people's lives by developing and promoting products and services that meet skin health needs, working hand-in-hand with dermatologists, pharmacists, and other healthcare professionals. Our brand portfolio includes La Roche-Posay, CeraVe, Vichy, SkinCeuticals and SkinBetter Science. At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! WHAT YOU WILL DO: This role sits at the intersection of brand equity, scientific credibility, and influencer marketing. Acting as the TikTok brand and content expert for LDB, you will own content storytelling, hooks, and quality analysis across the platform — leading the content strategy for TikTok and TikTok Shop that drives both brand love and conversion. The ideal candidate possesses a 'Math and Magic' mindset, using deep analytical insight to fuel viral, trend-forward creativity while maintaining strict alignment with dermatological brand equity, clinical credibility, and regulatory guardrails. You will partner closely with the Manager, Affiliate (who owns creator strategy, relationship nurturing, KPIs, and contracts) and collaborate hand-in-hand with the broader TikTok Shop team to ensure alignment with total brand strategy across bundles, seeding, events, and webinars. Responsibilities Content Strategy & Data-Driven Optimization Own content calendar and strategy: post and support creation of frequent, high-quality content leveraging trends, data, creative narratives, and brand storytelling. Lead high-frequency content deployment, using performance data to optimize narratives, content sourcing, development, production, and copywriting. Execute A/B tests on content formats (e.g., HCP/dermatologist-led vs. consumer, trend-led vs. product-led) to ensure all output is data-justified and optimized. Analyze organic and commerce performance via TikTok Business Suite and Seller Center to maximize ROI and full-funnel conversion. Monitor and decode platform algorithm shifts and emerging trends, translating data into actionable creative pivots. Lead TikTok-first, end-to-end short-form video production, personally contributing to concepting, scripting, shooting, and editing when needed to unlock speed and creative excellence. Brand Storytelling & Regulatory Alignment Own all brand storytelling, content hooks, and creative execution specifically on TikTok, ensuring strict alignment with brand equity and creative POV. Lead brief creation for affiliates and HCP creators in partnership with the Manager, Affiliate, ensuring best-in-class, claims-compliant brand and product storytelling. Partner closely with Medical, Legal, and Regulatory teams to review and approve content involving product claims, ingredient efficacy, and HCP-affiliated messaging. Be agile on trends and propose seeding/media opportunities based on culturally relevant, brand-safe content. TikTok Shop Ecosystem & Bundle Strategy Define the overarching TikTok and TikTok Shop content strategy for consumers, affiliates, and HCP brand ambassadors to drive engagement and sales. Track and report KPIs including GMV, AOV, Engagement, Reach, and Active Aff