Manager, TikTok Shop Affiliate, Naturium at e.l.f. Beauty in New York, NY

Job description

About the Company e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode. In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us Responsibilities Build & Nurture the Creator-Affiliate Community • Build and scale Naturium's TikTok Shop affiliate network from outreach through activation, retention, and re-engagement. This is the core KPI of the role. • Concentrate on L3+ creators, our top-tier and VIP affiliates. Build direct, personal relationships with priority talent through proactive, credible outreach. • Develop a differentiated VIP experience for top performers: exclusive product access, early launch visibility, education, incentives, experiences, and community moments. • Build clear pathways that move affiliates from recruitment to activation to growth, with measurable tiers and progress tracking. • Recognize emerging affiliate talent early and nurture their growth regardless of seller level. • Foster the creator community through in-person events, webinars, and active daily communications via Lark, Discord, and the TikTok Shop Affiliate Center. • Plan and run affiliate campaigns and contests with defined KPIs to activate and grow the community. • Brief Creators & Activate Content • Lead by example. Film first-party TikTok content that models high-quality storytelling and product education for the affiliate network. • Develop personalized, data-driven creator briefs in consultation with Brand Marketing and Community team. • Break down top-performing affiliate content to find what drives sales and turn those findings into briefs that guide affiliates toward high-converting content. Affiliate Strategy & the ACE Framework • Apply TikTok Shop's ACE framework strategically to shape Naturium's affiliate, content, and commerce approach. • Forecast affiliate-driven GMV and pace against monthly and quarterly targets. • Manage sampling, outreach, commission, and incentive budgets against ROI targets. • Content Flywheel & Full-Funnel Impact • Build a content flywheel that leverages VIP affiliate content well beyond TikTok Shop, including UGC and paid partnerships that fuel Meta and other channels. • Identify top-performing creators whose content can scale into paid media, connecting creator performance to broader ad account results. • Partner with the media team to ensure creator content flows seamlessly into paid social, boosting, and full-funnel activation. Platform Expansion & Diversification • Identify and test new affiliate and social commerce platforms as the landscape evolves to diversify revenue and reduce platform risk. • Explore under-tapped opportunities such as Amazon creators and emerging platforms where Naturium can gain an early-mover advantage. • Bring a test-and-learn mindset to new channels, scaling what works and sunsetting what doesn't. Shop Operations & Cross-Functional Partnership • Own day-to-day fluency in TikTok Shop