Manager - TikTok Shop Affiliate (LDB) at L'Oréal in New York, NY

Job description

Job Title: Manager - TikTok Shop Affiliate (LDB) Division: L'Oréal Dermatological Beauty Division (LDB) Location: New York, NY (10 Hudson Yards) Reports To: AVP - TikTok Shop (LDB) WHO WE ARE: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Dermatological Beauty, our mission is to make a positive impact on people's lives by developing and promoting products and services that meet skin health needs, working hand-in-hand with dermatologists, pharmacists, and other healthcare professionals. Our brand portfolio includes La Roche-Posay, CeraVe, Vichy, SkinCeuticals and SkinBetter Science. At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! WHAT YOU WILL DO: The Manager, TikTok Shop Affiliate is the strategic champion of our creator engagement ecosystem for LDB. This role is responsible for leading the growth of our Social Commerce presence on TikTok, developing a full-funnel affiliate model that drives both brand love and conversion — with a distinctive focus on cultivating and managing partnerships with healthcare professional (HCP) creators alongside traditional beauty affiliates. The ideal candidate possesses a 'Math and Magic' mindset — leveraging deep analytical insight to fuel viral creativity while navigating the added complexity of compliant, claims-safe HCP and affiliate content. You will scale performance through high-impact content, manage an expansive creator and HCP network, and maintain a rigorous pulse on platform trends to drive innovation and engagement. This person must be an active TikTok content creator with affiliate status and working access to TikTok's Affiliate Center. Responsibilities: Performance Tracking and Business Intelligence Comprehensive KPI Management: Track and report on channel metrics including GMV, AOV, Sampling, conversion rates, and active affiliate/HCP counts to link creator performance directly to sales targets. Full Funnel Data Analysis: Analyze performance via TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights. Executive Insights: Deliver weekly, monthly, quarterly & annual reporting with clear, actionable recommendations for senior leadership. Creator ROI Monitoring: Manage affiliate incentive budgets and commission boosts with a focus on ROI and ROAS to ensure efficient resource allocation. Creator Community, HCP & Affiliate Management Strategic Pipeline Scaling: Personally identify, vet, and recruit high-impact affiliates and HCP creators beyond agency-sourced talent, based on monthly targets, to expand brand reach. High Tier Relationship Management: Build and manage relationships with top-tier creators and dermatologist/HCP partners through direct outreach. Community Nurturing and Retention: Foster the creator and HCP community by hosting in-person events, moderating webinars, and managing active communications via platforms like Lark, Discord, and the TikTok Shop Affiliate Center. Contract and Terms Negotiation: Lead negotiations for creator and HCP terms, including specific deliverables, usage rights, exclusivity, and timelines, in partnership with Legal to ensure medical/regulatory compliance. Compliance and Risk Mitigation: Monitor creator and HCP content daily for compliance, flagging violations of brand or regulatory guidelines and executing demonetization protocols when necessary, in close coordination with Medical/Legal/R