Manager, Salesforce Marketing Cloud Team Lead at L'Oréal in New York, NY

Job description

Job Title Manager, Salesforce Marketing Cloud Team Lead Division: Corp IT Location: New York, NY Reports to: Head of Marketing Technology Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal, our IT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oréal IT because things change at the speed of light! Come join our dynamic team! What You Will Learn: We are seeking a highly experienced and forward-thinking Salesforce Marketing Cloud (SFMC) Team Lead to join our Marketing Technology team. This is a senior individual contributor role, sitting at the intersection of technical excellence, team leadership, business coordination, and strategic platform integration. You will be the cornerstone of our SFMC ecosystem, directly leading a team of SFMC developers — including a dedicated Interaction Studio specialist. A core dimension of this role is the coordination with business stakeholders across country and zone teams — gathering marketing requirements, translating local business needs into platform solutions, and ensuring the central SFMC team delivers in close alignment with market realities. This role requires someone who can think at the platform level, build trusted relationships with business partners, and drive delivery excellence across a multidisciplinary team . Key Responsibilites: SFMC Platform & Technical Ownership Own and evolve the end-to-end SFMC platform — Business Unit structure, data model, contact strategy, and security framework Define and enforce platform design principles, coding standards, and technical governance across all SFMC modules Conduct technical reviews for all major initiatives before development begins Anticipate platform scalability needs and proactively future-proof the SFMC ecosystem in alignment with the Salesforce product roadmap Lead the evaluation and adoption of new SFMC capabilities (Data Cloud, Agentforce for Marketing, Hyperforce migration) Team Leadership & Developer Enablement Directly lead and mentor a team of SFMC developers, setting technical direction and ensuring delivery quality Manage and guide the Interaction Studio / Personalization developer, ensuring alignment between real-time personalization strategy and broader SFMC platform Establish and maintain a developer playbook: reusable templates, AMPscript libraries, SQL query standards, and Journey Builder patterns Run code reviews, technical walkthroughs, and retrospectives to continuously raise the team's technical bar Foster a collaborative, psychologically safe team culture where experimentation and learning are encouraged Cross-Functional & Stakeholder Leadership Act as the primary technical escalation point for SFMC across business, data, and IT teams Collaborate with marketing leaders to translate business strategy into platform decisions Contribute to RFP processes, vendor evaluations, and license optimization discussions Represent the MarTech team in enterprise technology forums and IT governance meetings Produce and maintain technical decision records and platform documentation Technical Skills — Deep Dive SFMC Platform — Team Lead-Level Mastery Email Studio — Advanced dynamic content strategy, deliverability, sender authentication Journey Builder — Complex multi-channel journey design, API-triggered journeys, transactional flows Automation Studio — Advanced SQL orchestration, sche