Manager, Private Brand Engagement at Giant Tiger in Ottawa, ON

Job description

Who We Are: At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves. We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger. Job Title Manager, Private Brand Engagement About This Role: Workplace Arrangements: This is a hybrid role working out of our Ottawa Home Office on Walkley road 2-3 days / week. What You'll Be Doing: Develop and manage Private Brand activation plans aligned with approved product priorities and the Go-to-Market blueprint, defining engagement activities and execution requirements to drive customer awareness and product engagement. Develop and maintain Private Brand foundational product stories, translating approved product attributes, benefits, claims, and supporting evidence into clear propositions and proof points to inform Go-to-Market and Marketing/Creative planning. Develop and coordinate internal Private Brand engagement initiatives to strengthen Team Tiger understanding of Giant Value products, positioning, and everyday-low-price principles. Monitor Private Brand activation effectiveness through customer engagement, behaviour, and store-level participation insights to identify performance gaps and improve activation plans that strengthen product awareness and engagement. What You'll Bring: Post-secondary education in Business, Marketing, Communications, Retail Management, or a related field 5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field Experience translating product attributes, customer insights, and commercial priorities into clear brand messaging, plans, and guidelines Strong understanding of retail merchandising, customer behaviour, and the factors influencing product selection and purchase decisions Strong analytical skills with the ability to interpret sales, customer, and market insights to inform recommendations and improve plans Strong communication and organizational skills Assets You May Have Education or additional coursework in Psychology, Consumer Behaviour, or a related field Experience in retail, grocery, discount retail, or consumer packaged goods (CPG) environments Experience supporting private brand, owned brand, or category marketing programs Knowledge of hard discount retail principles and value-focused customer propositions Bilingual in French and English Travel Requirements Some Domestic Travel may be required. (GT Store visits, Competition Visits) Giant Tiger is proud to offer a Total Rewards package designed to support your financial security, health, and career growth. This includes competitive compensation for all employees, as well as retirement savings support and comprehensive well-being benefits for our permanent team members. Salary $86,300.00 - $129,500.00 Short Term Incentive Plan Bonus - Short-Term Incentive Plan, 15% Annual Retirement Support Bonus - Management Profit Sharing Plan (MPSP), 15% Annual What Giant Tiger Offers: Competitive Compensation : The salary range for this position is listed above. Giant Tiger will consider factors such as experience, skills and internal equity to ensure you are paid competitively. Short Term Incentive Plan : This role includes an annual bonus opportunity based on the percentage of base salary listed above, with payout determined by company and individual performance. Retirement Support : This role is eligible for company-funded retirement savings, with contributions made on your behalf. The specific retirement program and contribution level are noted above. Health Benefits and Paid Time Off : Access to our flexible, cost-shared health and dental benefits (available on hire) and a