Manager of Enrollment Communications at University of Houston-Victoria in Victoria TAMUV

Job description

Job Title Manager of Enrollment Communications Agency Texas A&M University - Victoria Department Enrollment Management & New Student Experience Proposed Minimum Salary Commensurate Job Location Victoria, Texas Job Type Staff Job Description Primary Responsibility Manages enrollment management communications to support student recruitment, enrollment, and retention. Develops and implements communication campaigns for prospective and current students, manages communication workflows and CRM processes, and evaluates campaign effectiveness in support of university enrollment goals. Primary Duties Manages the daily operations of enrollment communications, including printed materials, digital content, email campaigns, automated communications, and social media initiatives. Develops and implements communication plans that engage students throughout the enrollment process, from initial inquiry through enrollment and continued engagement. Coordinates campaign schedules, content development, graphic design, production, and distribution to ensure accurate, consistent, and timely communications. Coordinates with graphic design, printing, mailing, and other service providers to produce recruitment materials and execute communication campaigns. Develops and maintains content for enrollment websites and landing pages to generate inquiries and support prospective student engagement. Manages outbound communication workflows within the customer relationship management system, including audience segmentation, automated messaging, and inquiry cultivation. Evaluates communication processes and recommends improvements to campaign strategies, CRM functionality, and student engagement practices. Provides communication and marketing support for recruitment activities, campus events, video production, digital advertising, and lead generation. Collaborates with Enrollment Management staff, Marketing and Communications, academic departments, and other university partners to align messaging and support enrollment priorities. Monitors campaign performance, prepares reports and dashboards, and uses engagement and outcome data to recommend adjustments to communication strategies. Provides functional direction to staff and project contributors involved in enrollment communications and coordinates assigned work. Performs other duties as assigned. Supervisor Vice President for Enrollment Management. Subordinates None Job Requirements Education & Experience Bachelor’s degree in communications, marketing, business, or an applicable field, or an equivalent combination of education and experience. Five years of related experience. Knowledge, Skills, & Abilities Knowledge of communication and marketing principles, campaign planning, digital engagement, and content development. Knowledge of CRM systems, email marketing, audience segmentation, and automated communication workflows. Strong written and verbal communication, editing, organizational, and project management skills. Ability to manage concurrent campaigns, analyze performance data, recommend process improvements, coordinate the work of project contributors, and collaborate with university partners. Ability to exercise sound judgment and maintain the confidentiality of student information. PC Skills Proficiency with Microsoft Office applications and experience using CRM platforms, email marketing tools, web content management systems, and reporting or analytics tools. Working Condition Work is primarily performed in an office environment. Occasional travel and driving may be required to support recruitment activities and university events. Required Documents: Resume, Cover Letter, References Starting salary for this position is $3,742.67/month and is negotiable depending on education and experience. Texas A&M University-Victoria Values: Together We Rise W isdom E xcellence R espect I ntegrity S tudents E mpathy Setting: Texas A&M University-Victoria is the most recent addition to the Texas A&M University Syst