Manager, Network Brand Planning at Capitalone in Riverwoods, IL

Job description

Manager, Network Brand Planning As a Manager of Brand Planning, supporting the Global Payment Network, you will be a strategic leader on the Brand Planning and Insights Team driving brand and marketing alignment to business intent. This role will establish scalable frameworks and organizational tools, across multiple Networks, audiences, and geographies, to identify “what” we want to be known for and “how” we go to market in a way that helps us stand out and get credit where needed. This action-oriented role requires experience in successfully influencing in a highly matrixed organization and leading regular cross-functional problem solving to deliver high-impact business outcomes. Global Payments Network (GPN): For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose; connecting people and payments worldwide. With Capital One’s acquisition of Discover and commitment to modernize and scale its global payment network, we have truly entered a new era of growth. Join our Global Payments Network team to help shape the future of payments and deliver reliable, secure solutions around the world. Here, you will create what comes next, driving meaningful impact at scale. Responsibilities: Brand Planning Strategy and Execution Structure and define annual brand-building goals and positioning of brand needs, informed by brand health insights, across Discover Network, Diners Club International, and PULSE for B2C and B2B audiences Develop artifacts to organize and guide marketing activation and creative application of brand plans, including messaging guidance, cross-channel campaign planning, and integrated marketing calendars Collaborate with Network Strategy, Scheme Marketing Teams, and Brand Insights to define annual business objectives and analyze brand health data to inform and support brand planning and activation activities Design and lead cross-functional problem solves and alignment sessions to ensure all marketing teams operate against a unified strategy Facilitate strategic project structuring and manage up and across matrixed teams to ensure organizational alignment with core business intent Ensure effective socialization of brand planning and activation artifacts across marketing strategy and local marketing teams Team Leadership & Talent Management Lead, coach, and develop direct report(s), delegating execution while maintaining high standards for strategic output Structure clear project portfolios and career advancement pathways, building subject-matter expertise across the team You want to be an EVIDENCE-BASED MARKETER who... As an INDIVIDUAL: Your curiosity is endless. There’s always something else to learn. You’re flexible and not afraid of change, in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. You’re a storyteller. You simplify the complex and compel your audience to act. You care about the work, your team and the customers you serve. As a LEADER: You value authenticity over perfection. You lead with empathy, vulnerability and honesty. You deeply invest in understanding the humans around you. You say what needs to be said and work hard to find the right words. You’re an expert. You also know when you’re not and need to find one. You use all of this to make things happen, create amazing work and inspire others. Basic Qualifications: Bachelor’s degree or military experience At least 3 years of people management experience At least 5 years of experience in marketing, strategy, brand, or communications Preferred Qualifications: 7+ years of experience in within financial services, payment networks, or B2B fintechs Exceptional executive presence and problem solving ability Strong track record of team leadership and people developmen