Manager, Loyalty Marketing, APEC at Marriott International in Singapore

Job description

JOB SUMMARY The Manager, Loyalty Marketing is a high-impact, commercially oriented role responsible for driving member growth, engagement and retention across Asia Pacific excluding China (APEC). This is a new role sitting at the intersection of loyalty strategy, CRM, and experiential partnerships - built for a marketer who is equally comfortable designing a lifecycle journey and activating world-class partnerships. You will own the end-to-end member journeys for one of the world's largest hospitality loyalty programs, translating global strategy into locally relevant, measurable initiatives across a diverse and dynamic region. This role will report to the Director, Loyalty Marketing, APEC. You will lead the evolution of CRM and lifecycle marketing for APEC — defining segmentation strategy, designing engagement programs, and driving measurable improvements in activation, retention and reactivation. You will work in close collaboration with global, continent and market teams, and play a central role in building the reach and scaling our loyalty program as a long-term growth driver for the business. Success in this role requires strong organizational skills, strategic thinking and a member-centric mindset. This role is based in Singapore. CORE COMPETENCIES CRM & Lifecycle Marketing : Deep, hands-on experience designing and executing programs across the full customer journey. Builds segmentation logic, personalisation strategy and automated flows anchored in commercial outcomes, not just campaign execution. Loyalty & Partnership Marketing : Solid understanding of loyalty program mechanics (earn/burn, tiering, member value proposition) and how to market them effectively across segments and channels. Proven ability to activate brand partnerships, event management and experiential moments from brief to delivery, with strong agency management. Data Analysis & Fluency : Comfortable working with member behaviour data, campaign analytics and dashboards to surface insight and drive continuous improvement. Tracks activity to outcomes, not outputs. Communication & Brand Stewardship : Executes customer-facing communications with a consistent, on-brand voice across owned and paid channels. Brings sharp copywriting instincts, strong creative review judgment, and the ability to influence and align across global, regional and local teams with different cultures and working styles. Execution & Project Management : Highly organised with a strong bias for delivery. Manages multiple workstreams simultaneously, ensuring projects adhere to timelines. CANDIDATE PROFILE We are looking for a marketer with 4+ years of experience in loyalty, CRM or lifecycle marketing, ideally within hospitality, travel, or a consumer brand environment. Requirement 4-5 years of relevant professional experience in program management, marketing strategy, loyalty and lifecycle disciplines, digital or related function Experience managing and directing strategic partners / agencies /vendors. Demonstrated relationship marketing skills a must. Team player, proven ability to lead and work with cross-functional teams in support of specific business priorities Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred. JOB SCOPE Loyalty & Lifecycle Marketing Drive member growth, engagement and advocacy across APEC through loyalty-led initiatives that build program awareness, deepen usage and deliver locally relevant member value Develop and execute the continent's loyalty marketing plan - spanning promotions, lifecycle programs and CRM strategy - aligned with global strategy and optimised for local market nuance Define and manage CRM strategy across the full customer lifecycle: acquisition, onboarding, engagement, retention and reactivation Plan and execute loyalty-led campaigns across owned channels (email, app, digital) and paid channels (social, digital) with audience analysis, targeting, segmentation and performanc