Manager, Integrated Marketing at Responsive

Job description

About Responsive Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses -including bids, questionnaires, assessments, and trust centers - that impact nearly half of a company's revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted "best in class" by G2 for 24 quarters straight. Customers have used Responsive to close more than $750B in transactions to-date. To learn more , visit responsive.io . About the Role The Manager or Senior Manager, Integrated Marketing will lead the strategy, planning, and execution of integrated campaigns that bring Responsive product narratives and ICP priorities to market. This role turns Product Marketing and Content Marketing strategy into coordinated, measurable programs across paid media, outbound and ABM motions, email and customer nurture, webinars, podcasts, G2, and other owned and partner channels. You will lead the Integrated Marketing team, including paid media and performance marketing contributors as well as customer communications and nurture programs. You will set campaign priorities, create clear cross-functional operating rhythms, and ensure every program has a cohesive audience, narrative, channel plan, and measurement framework. You will report to the Director of Growth & Monetization. Essential Functions Lead Integrated Campaign Strategy and Planning Own the quarterly integrated campaign roadmap, aligned to product narratives, ICPs, market priorities, and pipeline goals Translate positioning, launches, and content themes into campaign briefs that define the target audience, insight, message, offer, channel mix, customer journey, success metrics, and follow-up motion Lead end-to-end campaign orchestration from planning through launch, optimization, and retrospective; ensure paid, owned, outbound, and field motions reinforce one another Lead and Develop Integrated Marketing Manage, mentor, and coach paid performance and lifecycle/customer communications contributors; build capability, accountability, and a high-performance team culture Set clear priorities and decision rights across the team, balancing always-on programs with strategic launches and campaign experiments Develop scalable planning, briefing, production, and campaign-review processes that improve speed, quality, and cross-functional visibility Measurement, Insights, and Optimization Own campaign performance reporting across engagement, pipeline, conversion, and efficiency metrics; turn results into recommendations that improve future investment and execution Partner with Marketing Operations, Sales, and Revenue Operations to establish trusted attribution, audience, and funnel reporting Assess program risk, dependencies, and resourcing needs early; proactively resolve issues that could affect campaign quality, timing, or business impact Build test-and-learn plans with clear hypotheses, measurement criteria, and decisions about what to scale, refine, or stop Partner with ABM on core campaigns and targeted-account plays, ensuring account insights, personalization, and sales follow-up are integrated into campaign design Collaborate Cross-Functionally Partner closely with Product Marketing and Content Marketing to carry product narratives consistently from strategy through activation and nurture Work with Brand, Creative, Field and Events, Sales, Customer Success, and Marketing Operations to coordinate complex, high-impact programs across teams Act as a trusted advisor on campaign strategy, channel mix, and go-to-market execution, influencing functional decisions across marketing and adjacent teams Represent Responsive thoughtfully in relevant external marketing communities, partners, or ev