Manager, Global Editor In Chief at Ford® in Dearborn, MI

Job description

With a career on the Ford Communications team, you can bring the message of our exciting innovations to the world! You’ll help build and protect our global reputation, build stakeholder trust, and further our mission of becoming the world’s most trusted mobility company. You’ll be part of a dedicated organization delivering best-in-class, high-impact communications programs that support our innovations, industry leadership and commitment to social responsibility. In this position... As the Editor-In-Chief for Ford From the Road , you will serve as primary architect for Ford’s flagship storytelling channel. Your mission is to lead the creation of compelling owned storytelling and grow Ford From the Road significantly, putting Ford at the center of modern lifestyle, adventure, and innovation. You will be directly responsible for the strategic direction and execution of our lifestyle storytelling, while providing executive oversight and narrative cohesion for brand content and company news. Your mission is to grow Ford From the Road into a premium storytelling destination that builds deep emotional resonance and inspires customers, fans, current and former employees, creators and media, and inspires. What you'll do... Lead the overarching editorial vision, voice, and storytelling strategy for Ford From the Road across all digital and physical touchpoints Develop strategies to accelerate Ford From the Road’s subscriber base and engagement, working in partnership with marketing, brand, social, dealer, and other internal Ford teams Directly manage the development of content pillars, commissioning high-impact stories Commissioning high-impact lifestyle stories on travel, sustainability, outdoor adventure, and technology Overseeing brand storytelling (managed day-to-day by the Brand Editorial Lead), ensuring stories about how Ford’s iconic nameplates enable great customer experiences that feel authentic Provide strategic guidance for the company news, translating corporate milestones and technical innovations into engaging, public-facing narratives Manage a diverse roster of freelance contributors, and work with the internal Ford creative team to work with the best photographers and videographers to ensure a steady stream of stories and content Develop and maintain a comprehensive editorial calendar that balances seasonal trends, product priorities, and evergreen storytelling Utilize data and audience insights to optimize content performance, ensuring high engagement and growth across the channel Ensure all content maintains the highest standards of journalistic integrity, visual excellence, and brand safety Serve as an internal champion for storytelling excellence, coaching team members and stakeholders on how to move from marketing to narrative You'll have... Bachelor’s degree in Journalism, Communications, English, or a related field 10-plus years of experience in editorial leadership (Editor-in-Chief or Editor roles) at a major lifestyle publication or premium brand-side content studio Proven track record of managing complex editorial calendars and multi-disciplinary creative teams Exceptional storytelling, editing, and copywriting skills with a portfolio of high-quality lifestyle content Strong understanding of digital publishing, SEO and GEO best practices, and content distribution strategies Experience managing freelance budgets Top-notch organizational skills and the ability to manage multiple content pillars simultaneously Professional maturity and the ability to navigate a large, complex corporate environment while maintaining a creative edge Even better, you may have... Master’s degree in Journalism Deep passion for the automotive industry and Ford’s heritage Experience in brand-as-publisher environments Proficiency in high-level content analytics and audience segmentation tools As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the glo