Manager, Digital Product Strategy at Ford®

Job description

As Manager, Digital Product Strategy at Ford, you’ll tackle consequential questions: where should we invest in our digital product portfolio, what should we stop, and how do we connect vehicles, digital products, dealers, and services into an experience that our customers value? You’ll work with senior leaders across Product, Design, Engineering, Finance, and Ford Pro to pressure-test major bets, shape portfolio choices, and turn recommendations into measurable action. Small team. Broad scope. Real-world impact. Ford is connecting its vehicles, digital products, dealers, and services into an end-to-end customer ecosystem. We are seeking a Manager, Digital Product Strategy , to turn that ambition into clear portfolio choices, measurable outcomes, and decisions leaders can act on. Small team. Large scope. High accountability. Shape the digital experiences that make Ford indispensable throughout ownership Make explicit choices across retail, vehicle, dealer, and Ford Pro experiences Connect customer value, business outcomes, and delivery realities Influence consequential decisions and follow them through to execution In this position... As the Manager, Digital Product Strategy , you will lead complex work that connects Ford's enterprise and Integrated Services priorities to Digital Product strategy, portfolio investments, and execution. Working closely with the Director of Digital Product Strategy and senior Digital Product leaders, you will bring Product, Design, Engineering, Finance, and business partners together around evidence-backed recommendations and compelling stories. What you'll do... 1. Digital Product Strategy & Portfolio Choices Set portfolio direction: Translate enterprise and Integrated Services priorities into strategy for the retail ecosystem, simpler and more intuitive experiences, confidence to do more with the vehicle, and Ford Pro Intelligence. Connect shared core experiences to distinct customer needs across Ford's lifestyle domains. Pressure-test the bets: Evaluate where to double down, invest, sustain, or pull back. Assess product and roadmap proposals for strategic fit, customer value, reach, business value, confidence, timing, and delivery capacity. Use existing customer and business measures to test choices and identify evidence gaps. 2. Strategic Questions, Market & Ecosystem Frame build/buy/partner choices: Develop recommendations on what Ford must own, where it should partner, and how to protect customer experience and strategic control points. Make the economics, trade-offs, and dependencies explicit. Run the intelligence loop: Track customer needs, competitors, platform shifts, and partner moves. Test strategic assumptions against evidence and identify threats or opportunities early. Solve problems across boundaries: Connect vehicle, app, dealer, service, and Ford Pro journeys rather than optimizing isolated features. Turn fragmented inputs into clear choices on product direction, packaging, partnerships, and where Ford should stop investing. 3. Strategy Deployment & Decision Cadence Connect strategy to delivery: Tie strategic pillars to proposed roadmaps using established objectives and measures to inform choices. Surface funding, engineering-capacity, and cross-team dependencies before leaders make portfolio trade-offs. Put established measures to work: Partner with the teams that own Digital Product metrics and performance reporting. Use the links they have built between initiatives, customer behaviors, and business outcomes to assess bets, spot gaps, and recommend adjustments within Digital Product's management system. Make reviews decision-ready: Structure portfolio reviews and strategic deep dives around evidence, options, trade-offs, and clear asks. Document decisions and owners, and help teams carry the result through to execution. 4. Executive Storytelling & Team Leadership Own consequential narratives: Develop sharp, evidence-backed materials for Digital Product and Integrated Services l