Manager, Canada Audience Insights at Doordash Canada

Job description

About the Team DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers). Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects. About the Role As an Audience Insights Manager, you will join our Insights function at a pivotal moment for the business. This role will focus on shaping strategy through a deep understanding of the Canadian consumer , ensuring our decisions across marketing, product, and partnerships are grounded in clear, actionable insights. You will serve as the primary voice of the Canadian audience , representing local needs and perspectives within broader regional and global conversations that shape the business. Beyond executing research, you will act as a strategic partner to cross-functional teams , contributing to how problems are framed, how decisions are made, and how insights are applied to drive impact. In this position, you will Lead research that informs key business decisions , including audience understanding, positioning, messaging, and go-to-market strategy Design and deliver both foundational and tactical research , spanning areas such as brand health, creative effectiveness, and audience needs Identify drivers of behavior, perception, and growth opportunities , translating them into clear implications for the business Influence decisions across marketing, product, and partnerships , acting as a trusted thought partner to cross-functional stakeholders Establish and evolve insight frameworks, tools, and processes that improve how insights are generated, shared, and applied across teams Surface market-specific nuances across regions within Canada , helping determine where strategies should be locally tailored and how Canada should be represented within broader global brand decisions You're excited about this opportunity because you will… Synthesize diverse inputs into clear, compelling narratives that drive action Own projects end-to-end, from problem definition through to recommendation and impact Partner closely with cross-functional teams to shape both the questions being asked and the decisions being made Build and refine scalable approaches to insights that increase efficiency and influence across the organization Play a key role in ensuring the business is deeply connected to the needs, behaviors, and motivations of its audiences Help bring the voice of the Canadian market into broader regional and global conversations, ensuring local audience needs are reflected in how strategy is shaped We are excited about you because you… Are deeply curious about people and motivated to uncover meaningful insights that drive business impact Bring a strong strategic mindset , consistently connecting insights to decisions and outcomes Communicate with clarity and confidence , with the ability to influence stakeholders and guide discussions Are comfortable navigating ambiguity and evolving priorities , while maintaining focus on what matters most Demonstrate ownership and accountability , operating independently while collaborating effectively across teams Balance analytical rigor with practical judgment , ensuring work is both credible and actionable Experience representing the needs of a market within a broader global organization and connecting local insights to wider busines